Marketing Specialist

Marketing Events Specialist

Compensation & Benefits

• Annual salary range: $80,000-100,000 (actual pay is based on experience and other job-related factors).

Job Description

The Marketing Events Specialist is responsible for supporting all marketing and business development events across several firm practices. This position works collaboratively with the Senior National Events Manager, Client Service Managers, and the Marketing department to ensure the coordination, effective engagement of resources, consistency of approach, and high-quality execution of initiatives. The position maintains professionalism and strict confidentiality in all client and firm matters.

Hybrid work model allows the flexibility to work both on-site and remotely on a regular basis.

Essential Duties and Responsibilities

Responsibilities include, but may not be limited to, the following. Other duties may be requested and/or assigned. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

Practice Events and Sponsorships

In coordination with the Senior National Events Manager and Client Service Managers, the Marketing Events Specialist will oversee and manage practice events, including virtual events and sponsorships. Key duties include:

• Advising on event design and approach to best achieve objectives
• Implementing event best practices
• Tracking event details and ROI
• Managing and developing budgets
• Selecting venues and managing venue relationships
• Researching and selecting vendors
• Supporting sponsorship relationships, including sponsorship benefits
• Coordinating technology and A/V needs
• Managing relationships with catering companies and various vendors
• Overseeing invitation lists, creative deliverables, and event materials
• Managing event promotion and logistics (on-site and virtual)
• Identifying and sourcing branded giveaways

Attendance will be required for some conferences, seminars, webinars, and other events, as well as local office functions as necessary.

Internal and Local Events

In coordination with the Senior National Events Manager, provide assistance with internal and local events, including virtual events, with similar responsibilities as listed above.

Supervisory Responsibilities

This position has no direct supervisory responsibilities but may occasionally provide direction to business professionals and oversee the duties of interns in the firm’s school-to-work internship program.

Knowledge, Skills, and Abilities

• Bachelor’s degree in a related field preferred and two to four years of marketing/event experience, preferably in a legal or professional services firm, or an equivalent combination of education and experience.
• Knowledge of legal practices and services is a plus.
• Basic understanding of the business of law firms.
• Excellent organizational, written, and verbal communication skills with strong attention to detail.
• Ability to work in a fast-paced, deadline-driven environment on multiple projects.
• Strong interpersonal skills to interact professionally with attorneys, clients, business professionals, and outside vendors.
• Proficiency in Microsoft Office applications and database management. Knowledge of InterAction and/or experience maintaining a website is a plus.
• Initiative, problem-solving skills, and ability to troubleshoot and follow through on multiple priorities.
• Ability to work independently while collaborating in a team-oriented environment.
• Ability and willingness to travel to other firm or event locations as required.
• Ability to occasionally lift and distribute marketing materials (up to 20 pounds).