What are the responsibilities and job description for the Catering Sales Manager position at Ascent Hospitality?
ESSENTIAL FUNCTIONS
- Conduct a successful, aggressive solicitation process involving outside sales calls, inside appointments, telephone calls, individual letter and direct mail per company guideline
- Cultivating lead sources of sales, through direct sales calls, weekly visits to designated calendar targets within your territory and follow-up calls, some of which will be cold calls
- Ensure focus is on proactive selling and reactive selling with individual and group goals.
- Send proposals on all leads which fit the profile of the property and actively follow through to convert from proposal to definite status.
- Ensure the development of a strategic account plan for the demand generators in the market.
- Provide customer intelligence in evaluating the market and economic trends that may lead to changes in sales strategy to meet or exceed customer expectations.
- Develop strong partnerships with local organizations to further increase brand / product awareness.
- Develop strong community and public relations by ensuring property participation in local, regional and national tradeshows and client events.
- Review the STAR report, competitive shopping reports and uses other resources to maintain an awareness of the hotel's market position.
- Research competitor's sales team strategies to identify ways to grow occupancy and RevPAR and increase market share.
- Attend sales strategy meetings to provide input on weekly and overall sales strategy.
- Suggest innovative marketing ideas and proactively develop deployment strategies to continue to grow market share.
- Serve as the sales contact for the Director of Sales, General Manager, Regional Sales leaders and current and future guests.
- Serve as hotel authority on sales processes and sales contracts. Participate in sales calls with members of the Sales and Marketing team to acquire new business and / or close on business.
- Identify public relations opportunities and coordinate activities to augment the overall marketing communication strategy.
- Support the General Manager by coordinating crisis communications.
- Execute and supports Customer Service Standards and hotel's Brand Standards.
- Execute and support the operational aspects of business booked (e.g., generating proposal, writing contract, customer correspondence).
- Execute exemplary customer service to drive customer satisfaction and loyalty by assisting the customer and ensuring their satisfaction before and during their program / event.
- Perform other duties, as assigned, to meet business needs.
SPECIFIC JOB KNOWLEDGE, SKILLS AND ABILITIES :
PHYSICAL DEMANDS :
QUALIFICA TION STANDARDS :