Commercial Sales Sponsorship Manager

LEGENDS & ASM GLOBAL

Two powerhouse companies have joined forces to redefine excellence in sports, entertainment, and live events. Together, we combine unmatched expertise with a global reach, offering end-to-end solutions – from venue development and event booking to revenue strategy and hospitality.

Legends brings a 360-degree, data-driven approach across Global Partnerships, Hospitality, Merchandise, and Attractions, working with top-tier clients to deliver exceptional experiences.

ASM Global, the world leader in venue management and live event production, oversees 350 iconic venues stadiums, arenas, conventions centers and theaters.

Our organization is committed to building an inclusive, innovative environment where differences drive solutions that benefit our team members, guests, and partners. Guided by our values of respect, integrity, and accountability, we create a workplace where everyone can succeed. Are you ready to be part of the team that is transforming live entertainment? Join us to make legends happen!

THE ROLE

Responsible for driving revenue through the sale of sponsorship initiatives, including general advertising opportunities, buyouts, digital assets, and premium services for both events and non-event opportunities. Identifying and working with potential sponsors (external companies, meeting planners, associations, non-profits, community etc.), developing compelling sponsorship packages, and managing relationships with sponsors to ensure objectives are met.

Essential Duties and Responsibilities

· Identify and target potential sponsors:

o Research and identify potential sponsors that align with the organization’s brand, convention center's events, non-event opportunities, and audience.

o Develop and maintain a robust pipeline of prospective sponsors.

· Develop Sponsorship Packages:

o In conjunction with Marketing and Communications Manager, create tiered sponsorship packages that include general advertising opportunities (e.g., signage, program ads), buyouts (e.g., exclusive event sponsorships), digital assets (e.g., LED walls and monitors, website banners, social media mentions, email newsletters), and premium services (e.g., VIP lounges, exclusive networking events).

o Customize sponsorship proposals to meet the specific needs and objectives of potential sponsors for both events and non-event opportunities.

· Assist in developing the Marketing Plan to include goals and advertising.

· Sales and Negotiation:

o Conduct sales presentations and meetings with potential sponsors.

o Negotiate sponsorship agreements, ensuring mutually beneficial terms.

o Close sponsorship deals and achieve revenue targets.

· Relationship Management:

o Build and maintain strong relationships with sponsors, ensuring high levels of satisfaction.

o Provide ongoing support to sponsors, addressing any issues and ensuring their sponsorship objectives are met.

· Implementation and Activation:

o Coordinate with internal teams to ensure seamless integration of sponsor branding and messaging into events, non-event opportunities, advertising spaces, and digital platforms.

o Collaborate with the marketing team to execute sponsor activation strategies

o Oversee the execution of sponsorship deliverables, ensuring all commitments are met.

· Reporting and Analysis:

o Track and report on sponsorship sales performance, including revenue, sponsor engagement, and ROI.

o Provide regular updates to management on sponsorship activities and outcomes.

Qualifications

To perform this job successfully, an individual must be able to perform each essential duty with energy and enthusiasm. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

Education and/or Experience

· Bachelor’s degree from four-year College or University in Marketing, Sponsorship and Advertising or related field.

· Proven experience in sponsorship sales, preferably in a convention center, stadium, arena or industry-related field.

· Strong understanding of general advertising, buyouts, digital marketing, and premium services.

Skills and Abilities

· Excellent communication, interpersonal, negotiation and problem-solving skills.

· Ability to build and maintain strong relationships with clients and stakeholders.

· Self-motivated and target-driven, with a proactive approach to sales.

· Strong organizational and time management skills with the ability to prioritize multiple projects.

· Experience with CRM software and sales analytics tools.

COMPENSATION

Competitive salary, commensurate with experience, and a generous benefits package that includes medical, dental, vision, life and disability insurance, paid vacation, and 401k plan.

WORKING CONDITIONS

Location: On Site – Greater Columbus Convention Center

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

· Mobility:

Walking, standing, and sitting for extended periods, navigating full venue.

· Lifting:

Ability to lift and carry light items up to 40 pounds.

· Dexterity:

Fine motor skills for using computers, writing, and handling paperwork.

· Endurance:

Ability to work extended hours, including evenings and weekends, especially during event periods.

NOTE:

The essential responsibilities of this position are described under the above headings. They may be subject to change at any time due to reasonable accommodation or other reasons. Also, this document in no way states or implies that these are the only duties to be performed by the employee occupying this position.

Legends & ASM Global is an Equal Opportunity/Affirmative Action employer, and encourages Women, Minorities, Individuals with Disabilities, and protected Veterans to apply. VEVRAA Federal Contractor.