Marketing Coordinator

POSITION:                  Marketing Coordinator

DEPARTMENT:           Sales and Marketing

REPORTS TO:             Marketing Manager

FLSA STATUS:           Non -Exempt

ASM Global, the world's leading venue management company and producer of live event experiences, has an opening for a full-time Marketing Coordinator at ASM Richmond - Altria Theater & Dominion Energy Center. The ideal candidate is a motivated individual with experience in marketing and communications alongside a passion for live events. The individual will work with the Marketing Manager to support sales and marketing efforts for all ticketed performances, as well as premium sales, group sales, private event sales, and other related revenue generating business lines at Altria Theater and Dominion Energy Center. The position reports to the Marketing Manager within the Sales and Marketing department.   

ESSENTIAL DUTIES:

• Carry out specific marketing efforts related to events through advertising, public relations, and sales as requested by the Director of Sales and Marketing
• Arrange and assist with any marketing needs from show promoters, managers or contacts including event pre-sales, on-sales, and on event days.
• Design and distribute promotional advertisements for digital, social, print, and other promotional materials and channels as needed
• Update and maintain venue marketing assets, including poster cases, digital marquees, LED signage, print displays, and internal directional signage
• Place paid advertisements in market on behalf of shows as directed by Marketing Manager
• Create and distribute outgoing email marketing messages, maintaining customer databases
• Maintain a variety of files and records of information such as budget, sales and marketing reports, event files, expense records and other related documents.
• Maintain customer satisfaction analysis, sales programs and service programs
• Help coordinate development and activities of a Street Team to promote events
• Coordinate media and photo passes, supervising on-site personnel as directed by tours/artists
• Assist Marketing Manager with show coverage, as needed
• Assist with clerical duties as needed
• Ability to work nights, weekends, and holidays

QUALIFICATIONS:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Education and/or Experience

• Bachelor's degree from four-year college or university in Marketing, Communications, Graphic Design, or related field or similar experience
• Minimum of 1-2 years of experience in Marketing, Public Relations, or Sales in the entertainment industry or related field or equivalent combination of education and experience required
• Working knowledge of Microsoft products, including Word, Excel, Powerpoint, Outlook and Teams
• Demonstrable graphic design skills with a supporting portfolio and a strong creative eye for visual composition
• Experience with email marketing databases, Mailchimp or HIVE experience preferred
• Experience with content management systems and creating website content for commercial businesses preferred
• Experience measuring data and reporting on analytics, Google Analytics experience preferred
• Experience working with a major market venue and/or media channel preferred
• Photography/videography experience a plus

Skills and Abilities

• Proficiency with Adobe Creative Cloud, including Adobe Photoshop, InDesign, and/or Illustrator
• Strong written and verbal communication skills and the ability to read, write, and understand English
• Must be able to collaborate and work well with others, both inside and outside of the marketing department, working as part of a creative team

• Ability to give and receive constructive criticism
• Must be a "Self-Starter" and have the ability to work with limited supervision
• Effective time management skills and the ability to meet deadlines

Computer Skills

To perform this job successfully, an individual must be proficient in Microsoft Word, Excel and Power Point, Adobe Creative Suite (Photoshop, InDesign, and/or Illustrator). Must be technologically savvy. Basic HTML is

preferred. Knowledge of digital media and social network platforms is a must (Facebook, Twitter, Snapchat, Instagram, LinkedIn, Tik Tok, YouTube, etc.)

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the

employee is regularly required to move around the facility; to stand for long hours during events; be able to communicate effectively during a strenuous schedule. This position may require work inside or outside of the building, as needed by events.