Director of Product Strategy & Design

ABOUT US:

Founded in 1990, Asmark Institute has become a key national resource for agricultural retailers, focusing on risk management, safety, and regulatory compliance. Transitioning to a not-for-profit organization in 2005, Asmark is now led by a dedicated team and with a mission to imagine, solve, build, collaborate and lead on behalf of Ag retailers. Renowned for innovative compliance solutions, we serve a diverse client base, from large cooperatives to independent retailers.

JOB DESCRIPTION:

With a growing team of talented professionals and a commitment to delivering next-generation products, we are looking for a Director of Product Strategy & Design to lead our product department, refine our product development processes, and drive the overall product strategy as we grow. The Director of Product Strategy & Design will play a key leadership role in shaping the direction of our product suite and ensuring a seamless, efficient, client-centric product development process. You will work closely with the executive team, engineering, and marketing teams to drive the vision, design, and execution of our products while creating a structured and scalable product development framework. This is a unique opportunity to influence the future of our products and processes as we continue to scale our organization to better serve the needs of ag retailers nationwide.

KEY RESPONSIBILITIES:

Product Strategy & Vision

• Define and communicate a clear product vision that aligns with business goals and client needs.
• Develop and prioritize the product roadmap, ensuring it is focused on client needs and key business objectives.
• Utilize market research, competitor analysis, and leverage client feedback loops to drive informed product decisions.
• Work with the leadership team to translate business strategy into actionable product goals and metrics

Product Development Process

• Establish and optimize the product development lifecycle, from ideation to launch, to ensure efficiency and alignment across all teams.
• Develop and implement a robust product management framework that includes clear processes for prioritization, resource allocation, and timelines.
• Establish design systems and UX/UI standards that ensure product consistency.
• Define key performance indicators (KPIs) to measure product success and iterate quickly on feedback.
• Lead cross-functional collaboration between product, engineering, design, and other departments to ensure successful product delivery.

Team Leadership & Development

• Build, lead, and mentor a high-performing product and design team, fostering a collaborative and innovative environment.
• Provide strategic guidance and support for product owners and other team members, helping them grow in their roles.
• Cultivate a culture of continuous improvement, ensuring the team is equipped with the right tools, processes, and knowledge to excel.

Design Leadership

• Oversee the product design process, ensuring that user experience (UX) and user interface (UI) design align with the overall product vision and client needs.
• Advocate for a user-centered design approach and integrate design thinking throughout the product development lifecycle.
• Work closely with internal teams to ensure consistent and innovative product designs that resonate with users and drive engagement.

Scaling the Organization

• Collaborate with leadership to scale product processes and teams as the business grows, ensuring sustainable and effective product development.
• Identify tools, systems, and practices that allow the organization to efficiently scale its product capabilities.

QUALIFICATIONS:

• 5 years of experience in product management, product strategy, and design, with a strong background in software development.
• Proven experience building and leading high-performing product teams in a fast-paced, growth-oriented environment.
• Strong understanding of product development methodologies, including Agile, Scrum, and Lean.
• Experience establishing and refining product development processes, from ideation through to product launch and iteration.
• Expertise in product design, UX/UI best practices, and user-centered design principles.
• Ability to think strategically and translate business objectives into actionable product initiatives.
• Excellent communication and interpersonal skills, with the ability to influence and align stakeholders across all levels of the organization.
• Demonstrated ability to drive product innovation and design excellence in a growing organization.
• A data-driven mindset, with the ability to measure product success and iterate based on real user feedback.

PREFERRED QUALIFICATIONS:

• Previous experience working in a software development company with a similar growth trajectory.
• Familiarity with SaaS products and cloud technologies.
• MBA or advanced degree in a related field is a plus.
• Experience in a startup or high-growth environment is highly desirable.
• Experience working within the Entrepreneurial Operating System (EOS), with proven success in aligning teams around quarterly goals.

BENEFITS:

• Health Stipend, which starts Day 1!
• 401(k) with Company Match
• PTO and Holidays Off
• Supportive Leadership
• Endless Personal Growth Opportunities
• Tuition Reimbursement
• Annual company weekend retreat

WHY WORK FOR US?

At Asmark Institute, we are vital to the agricultural community, delivering unmatched value through a small, dynamic team. Here’s what makes our team environment truly special:

• We embrace a culture of learning and growth, always raising each other up to be the best versions of ourselves for our company and team.
• Our leaders are trusted in their expertise and empowered to perform with autonomy.
• We foster a family environment filled with camaraderie – we genuinely like each other!
• Fun is a big part of our culture! We enjoy what we do and celebrate our successes together.
• Clear is calm. We’ve created a culture where it’s safe to be vulnerable, making it easier to solve problems openly and transparently.
• Running on EOS allows us to know where we stand!
• We actively integrate remote employees into our community, ensuring that all team events bring together employees and their families.

OUR CORE VALUES:

We are a company full of humbly confident team players who seek excellence and share a growth mindset. We are passionate about building a constantly improving culture that cares deeply and serves greatly.

COMPENSATION & GROWTH:

Compensation is commensurate with talent at the time of hire and increases based on individual skill level, proven results, and added responsibilities. Opportunities for advancement are limitless for those who thrive on self-improvement and aren’t afraid of taking on additional responsibilities.

To learn more about the Asmark Institute, please visit our website at www.asmark.org.