What are the responsibilities and job description for the Product Marketing Intern position at ASP Global?
Position Summary:
Seeking a detail-oriented and strategic Marketing Communications Intern to support the development and execution of marketing initiatives for the Wound Prevention Portfolio. Responsibilities include building a 12–18 month communications strategy, implementing lead generation efforts using the RACE model, and refreshing branded collateral to align with updated category messaging. This role offers hands-on experience in both digital and traditional marketing channels, cross-functional collaboration, and the opportunity to contribute to high-impact campaigns within a purpose-driven organization.
Essential Duties and Responsibilities:
Strategic Planning
- Develop and structure a 12–18 month marketing communications strategy for the Wound Prevention Portfolio.
- Include key timelines for campaigns, tradeshows, and industry events.
- Define anticipated success metrics and provide budget estimates with a focus on ROI.
- Present final strategy to senior leadership, including the Chief Product Officer and VP of Product Management.
Lead Generation & Campaign Execution
- Build and launch a lead generation process using the RACE marketing model.
- Partner with IT and Customer Success to create a traceable, user-friendly tool connected to the category landing page.
- Ensure smooth handoff and follow-up processes with Sales team members.
- Design the process to be scalable and repeatable for future campaigns.
Content & Collateral Development
- Refresh marketing materials such as sell sheets, IFUs, and product packaging to reflect updated branding.
- Support sales enablement through the launch and training of new materials.
- Contribute creative input during photoshoots and content development as needed.
Cross-Functional Collaboration & Channel Strategy
- Evaluate and recommend both digital and traditional marketing channels (e.g., social media, email, print, events) to maximize audience engagement.
- Collaborate with a creative agency to produce compelling, brand-aligned content across platforms.
- Work closely with Sales, Finance, Quality, and IT teams to ensure marketing initiatives are well-defined and achievable.
- Align campaigns with key customer and industry events to support business goals.
Performance Measurement & Optimization
- Support the tracking, analysis, and reporting of campaign performance.
- Ensure marketing plans stay on track, meet deadlines, and deliver results.
Qualifications:
- Enrolled in or recently graduated from a bachelor’s program in Marketing, Communications, Business, or a related field (junior or senior standing preferred).
- Hands-on experience with both digital and traditional marketing channels, including social media, email marketing, content creation, events, and print.
- Strong written and verbal communication skills with the ability to tailor messaging to different audiences.
- Creative thinker with a proactive mindset and a willingness to share fresh ideas.
- Highly organized with attention to detail and the ability to manage multiple projects and timelines.
- Familiarity with marketing tools and platforms such as Google Analytics, Salesforce.com, social media management tools, and email marketing systems.
- Awareness of current marketing trends, tools, and best practices is a plus.
- Able to thrive both independently and in a collaborative, cross-functional environment.
Apply at aspglobal.com/careers. :)
