Senior Insights Analyst

The Aspen Group (TAG) is one of the largest and most trusted retail healthcare business support organizations in the and has supported over 20,000 healthcare professionals and team members at more than 1,300 health and wellness offices across 48 states in four distinct categories : dental care, urgent care, medical aesthetics, and animal health. Working in partnership with independent practice owners and clinicians, the team is united by a single purpose : to prove that healthcare can be better and smarter for everyone. TAG provides a comprehensive suite of centralized business support services that power the impact of five consumer-facing businesses : Aspen Dental, ClearChoice Dental Implant Centers, WellNow Urgent Care, Chapter Aesthetic Studio, and AZPetVet. Each brand has access to a deep community of experts, tools and resources to grow their practices, and an unwavering commitment to delivering high-quality consumer healthcare experiences at scale.

We have an exciting opportunity to join our Marketing organization as a Sr. Insights Analyst. The role will work out of our Chicago offices or remotely, and report into the TAG Consumer Insights team.

The ideal candidate will have demonstrated the ability to :

Collaborate on execution of quantitative and / or qualitative Market Research / Insights projects in a fast moving, customer-focused organization, including implementation of foundational elements of research study design (sampling strategy, questionnaire design, data analysis and report development)

Manage projects with some guidance or in partnership with vendors to deliver compelling insights to the organization

Responsibilities :

Contribute towards maintaining an existing customer (patient) panel, as well as building subsequent panels to leverage pre-screened and engaged category samples for quick turn and cost-effective research for all brands

Support development and reporting on Aspen Dental ad and copy testing

Build trusted relationships with colleagues across the organization to understand business needs and align on business objectives

Synthesize data to uncover insights which drive enhanced understanding of customer behavior

Collaborate with colleagues to test, implement and integrate Marketing tactics

Qualifications :

Education Level : Bachelor’s degree required

Experience Level : 2 years relevant professional experience in Marketing, Market Research or Insights function

Some experience working on highly visible, highly impactful cross-functional projects

Must be intellectually curious, inquisitive, thoughtful, detailed, and a good listener

Strong organizational skills and ability to multi-task several complex projects with the flexibility to be proactive in a fast pace environment

Solid interpersonal skills with an ability to collaborate across functional areas

Resourceful and motivated self-starter

Analytical & Word Processing skills : Must demonstrate advanced command of MS Office applications (Excel, PowerPoint, Word)

Experience with statistical analysis software ( SPSS or SAS) and survey platforms (, Qualtrics) a plus

Experience with developing and / or leading proprietary customer research panels a plus

Clear and concise presentation & communication skills

Ability to travel as necessary (5%)

Annual pay range : $80-95k

A generous benefits package that includes paid time off, health, dental, vision, and 401(k) savings plan with match

Salary : $80,000 - $95,000