Marketer

Job Description Summary

The Marketer is an integral part of the company’s business development and marketing department. Under the direction of the Marketing Director the job responsibilities include the following:

Key Responsibilities:

Develop Marketing Plans:

• Collaborate with the Director of Marketing to create comprehensive marketing plans and strategies.
• Identify potential marketing resources (physicians, hospitals, long term care facilities, group homes etc..)

Referral Source Management:

• Build and maintain relationships with healthcare providers, physicians, hospitals, nursing homes, and other potential referral sources.
• Educate referral sources about the benefits and services offered by the hospice program.

Community Outreach:

• Represent the hospice program at community events, health fairs, and networking opportunities.
• Organize and lead informational sessions or workshops for healthcare professionals and community members.

Market Analysis:

• Research and analyze market trends, competitor activities, and patient demographics.
• Use data-driven insights to refine marketing strategies.

Marketing Collateral:

• Develop marketing materials, including brochures, presentations, and digital content.
• Ensure that all materials adhere to branding guidelines and convey the hospice's mission and values effectively.

Digital Marketing:

• Manage the hospice program's online presence, including the website and social media accounts.
• Create and optimize digital marketing campaigns to reach a wider audience.

Tracking and Reporting:

• Monitor and track marketing performance metrics, such as referral rates, conversion rates, and ROI.
• Provide regular reports to the Director of Marketing and senior leadership.

Compliance and Regulations:

• Ensure all marketing activities comply with federal and state regulations, including anti-kickback laws and HIPAA.
• Stay up-to-date with changes in healthcare marketing regulations.

Budget Management:

• Assist in budget planning and management for marketing initiatives.
• Allocate resources effectively to achieve marketing goals.

Qualifications:

• Bachelor's degree in marketing, business, or a related field
• Minimum of [2] years of marketing experience, preferably in healthcare
• Strong understanding of healthcare marketing and referral processes.
• Ability to build and maintain professional relationships with healthcare providers and community partners.

Essential Job Functions/Responsibilities

The Marketing Director position must exhibit the following competencies:

1. Critical Thinking:

Synthesize complex and diverse information; collect and objectively weigh data; use

experience,intuition, and critical thinking to complement data; and design effective processes

and workflows.

2. Results Orientation:

Actively involved in achieving or exceeding identified strategic marketing and growth goals in patient service excellence, internal systems and processes, learning and growth initiatives, and financial health.

3. Integrity and Ethics:

Treat others with respect and individuality regardless of their status or the situation; do what you say; be fair and equitable in all interactions; be a good steward of company resources; actively contribute toward the company’s success and goals; uphold organizational values.

4. Dependability:

Maintain work behavior that invites trust and reliance; role model positive attendance and punctuality standards; ensure work responsibilities are completed correctly and are covered when absent; arrive at meetings and appointments prepared and on time.

5. Professionalism:

Uphold high work standards that reflect the company’s purpose and goals; accept responsibility for own actions; react to challenges positively and calmly; provide leadership in maintaining highest technical and customer service standards for the benefit of the patients served.

6. Innovation:

Meet challenges with creativity and resourcefulness; remain open to change, others ideas,

and try new things; generate suggestions for improving work processes, services and

products.

7. Oral Communication:

Speak persuasively, with intention and thought, in both positive and negative situations; fully

listen and get clarification; respond well to questions; demonstrate group presentation skills;

participate in meetings without dominating others.

8. Written Communication:

Write clearly and informatively; present numerical data effectively; read and interpret written

Information; ensure adequate, effective communication with all team members to maintain

company values, goals, and culture.

9. Quality:

Demonstrate accuracy and thoroughness; look for ways to improve and promote quality;

monitor and self-correct own work processes and outcomes; apply feedback from others to

Improve performance.

Physical/Sensory Requirements (with or without the aid of mechanical devices)

Medium Work: Ability to exert 20-50 pounds of force occasionally, and/or 10-25 pounds of force frequently, and/or greater than negligible up to 10 pounds of force constantly to lift, carry, push, pull, or otherwise move objects.