What are the responsibilities and job description for the Digital Marketing Specialist position at Aspire Living & Learning?
Digital Marketing Specialist
Are you a strategic thinker who thrives in fast-paced environments and loves using digital marketing to create meaningful connections? Aspire Living & Learning is seeking a dynamic Digital Marketing Specialist to lead integrated marketing campaigns, optimize email and website performance, and manage advertising efforts. This role is perfect for someone passionate about increasing engagement, growing brand awareness, and contributing to meaningful organizational growth.
This role is an essential member of the People & Culture team and will report directly to the Director of Marketing.
Key Responsibilities :
- Campaign Development : Craft and implement thoughtful, multi-channel marketing campaigns that connect with diverse audiences and inspire action.
- Paid Advertising : Manage and optimize paid advertising campaigns across digital platforms (Google Ads, Facebook Ads, etc.). Seek out new advertising avenues in print and through partnerships with local organizations.
- Channel Management & Optimization : Oversee email marketing efforts, including segmentation and automation, to deliver targeted, personalized messages. Maintain and update Aspire's website (with vendor support) to enhance user experience and drive traffic through SEO and paid search.
- Sponsorships & Events : Secure sponsorships and advertising opportunities at key conferences and events. Work with internal teams to ensure Aspire's brand is effectively represented.
- Reputation Management : Monitor and manage Aspire's online presence on platforms like Google Business, Indeed, and Glassdoor. Collaborate with the People & Culture team to encourage employee reviews and respond to feedback.
- Market Research : Stay up-to-date with industry trends and competitors to identify opportunities for improvement and innovation.
Qualifications :
Employees at Aspire enjoy working with a collaborative and dedicated team that values a culture of belonging and care. We take pride in offering a comprehensive benefits package to eligible employees, including :
Join Our Mission
If you're passionate about creating positive change and want to grow in a supportive environment, we'd love to hear from you!
Diversity, Equity, and Inclusion
Aspire Living & Learning is committed to building an inclusive, equitable community where diverse voices are valued and celebrated. We strongly encourage applications from individuals of all backgrounds, particularly those from underrepresented communities.
