What are the responsibilities and job description for the Digital Marketing Coordinator position at The Lee Company?
Company Overview:
The Lee Company is a global leader in the design and production of miniature, precision fluid control components for the aerospace, medical/scientific instrument, oil tool, and automotive industries. Lee products are recognized worldwide for superior quality, reliability, and performance. The Lee Company’s unique capabilities in miniaturization and engineering keep the company at the forefront of fluid control technology and identify Lee as a leading innovator in the field of fluid handling and control. Founded in 1948, The Lee Company occupies over one million sq. ft. of modern manufacturing and office space at four sites in Westbrook and Essex, Connecticut, and employs over 1,000 people.
Qualifications:
- Bachelor’s degree in marketing or communications.
- 2-3 years of marketing experience, preferably focusing on B2B marketing.
- Highly organized with excellent time management, writing, and interpersonal skills.
- Successful track record in areas such as creating digital content for marketing campaigns, optimizing content with SEO best practices, developing and executing automated marketing campaigns using HubSpot, and experience making website content updates using a content management system.
- Knowledge of and experience with inbound marketing, social media marketing, SEO, and email campaigns.
- Experience with Microsoft Dynamics, Canva, Photoshop, Vimeo, Bing & Google Ads, and InDesign a plus.
- Local candidates only please.
Responsibilities:
- Collaborate with the internal marketing team and external agencies to develop and launch digital assets to support multi-channel marketing campaigns tailored to a range of audiences.
- Contribute to building lead nurturing programs and workflows in HubSpot to engage marketing-qualified leads with relevant content including eBooks, case studies, product demos, etc.
- Assist with the company’s social media presence including maintaining a social media distribution calendar, scheduling posts, monitoring engagement, and pulling analytics for multiple business accounts.
- Support in managing the company website by uploading new content, building new landing pages, running A/B tests on webpages, reviewing analytics, and evaluating ways to make improvements.
- Contribute to email marketing efforts including building segmented emailing lists, creating emails within HubSpot, running A/B tests, scheduling deployment, reviewing analytics, and developing reports to share with team members.
- Assist with paid digital advertising efforts including creating and uploading targeted audience lists, managing numerous digital ad campaigns, reviewing analytics, and developing reports to share with team members.
- Stay on top of current industry trends, best practices, and emerging digital marketing opportunities.
- Assist with additional duties to help support the marketing team as needed.
The Lee Company Advantages:
The Lee Company offers opportunities for career growth in a stable, well-managed company providing an attractive range of benefits including company-paid health insurance, profit sharing, tuition reimbursement, and daycare subsidy. The Lee Company is situated in southern New England in a rural, campus setting close to the Long Island Sound
Qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability, protected veteran status or other characteristics protected by law.
