AVP of Business Development

About Associated Home Care

Fueled by a real understanding of today’s challenges, Associated is committed to a fundamental re-imagining of what it means to age. With over 20 years of operating experience, we have built a replicable service prototype, developed profitable, long-standing referral relationships, and created an innovative brand that positions us to serve the future customer. We are embarking on an exciting new growth chapter that focuses on client service excellence, caregiver engagement, technological innovation, and growth in new markets. 

The Opportunity

We are a mission-driven organization that is dedicated to improving the lives of seniors as they age.  We are passionate about what we do -- providing seniors and their families with a comprehensive, vetted and coordinated in-home service network that is high-touch, tech-enabled, compassionate and extremely well managed. We are in the exciting and dynamic home healthcare industry.  Our market opportunity is large and growing as the baby boomers age and the home increasingly becomes the epicenter for care as consumers demand convenience and lower-cost solutions. 

Job Summary:  
This role is responsible for driving market growth, expanding market presence, and building long lasting formal and informal relationships in the community. The ideal candidate will have a proven track record in sales growth, leadership, a deep understanding of the Private Duty market in Massachusetts, and a passion for serving the aging population.

Essential Duties and Responsibilities:

• Strategic Leadership:
  • Assist in the development and execution of a comprehensive regional growth strategy to expand market share and increase revenue.
  • Identify and capitalize on new business opportunities, including partnerships, referrals, and community outreach.
  • Lead the region in achieving financial and operational goals, including revenue targets, profitability, and client satisfaction metrics.
• Operational Excellence:
  • Oversee the day-to-day business development activities for multiple regions in Massachusetts and as assigned, ensuring compliance with company policies, regulatory requirements, and quality standards
  • Develops and implements marketing practices to optimize service delivery, caregiver recruitment, and retention.
  • Monitor key performance indicators (KPIs) and implement corrective actions as needed to drive continuous improvement.
• Team Development:
  • Recruit, train, and mentor a high-performing team of Account Executives/Sales Staff
  • Foster a culture of accountability, collaboration, and exceptional customer service.
  • Provide ongoing coaching and professional development opportunities to support team growth and success.
•  Client and Community Engagement:
  • Lead in the building and maintaining of strong relationships with clients, families, and community partners to enhance brand reputation and drive referrals.
  • Represent the company at industry events, conferences, and community outreach programs to promote services and build awareness.
  • Assist case management team to ensure client satisfaction by addressing concerns, resolving issues, and maintaining open lines of communication.
• Financial Management:
  • Assist in the development and management of the regional sales and marketing budget, ensuring efficient allocation of resources and cost control.
  • Analyze key performance indicators (KPIs) and implement strategies to improve sales and case conversion success
  • Prepare and present regular reports to senior leadership on regional performance, market trends, and growth opportunities.

Qualifications and Skills: 

• Minimum of 10 years of successful experience in business development, sales management, preferably in the private-pay elder care, home care, or healthcare industry.
• Proven track record of driving growth, managing sales teams, and achieving financial targets.
• Strong understanding of the private-pay elder care market, including client needs, competitive landscape, and regulatory environment.
• Exceptional leadership, communication, and interpersonal skills.
• Familiarity with CRM software and sales automation tools.
• Strategic thinker with a customer-centric approach.
• Adaptability and the ability to thrive in a fast-paced, dynamic environment.
• Computer Skills – Outlook, Excel, Word, and PowerPoint 
•  Ability to travel within the region as needed.

Physical Demands:

•  Frequent travel 60 – 70% of work week 
• Extended periods of sitting 
• Occasional need to stand for long periods of time 

Work Environment:

• Hybrid work environment

AHCOS1000

HouseWorks, LLC and its Family of Companies is an Equal Opportunity Employer. We do not discriminate against race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), national origin, age, disability or genetic information.