Marketing Data Analyst

Marketing Data Analyst

Location: 5000 Kansas Avenue Kansas City, KS 66106

Department: Advertising

Associated Wholesale Grocers (AWG) is in search of a Marketing Data Analyst to support our Advertising & Marketing department. AWG’s marketing department is constantly evolving to meet consumers’ needs and demands. With that comes data to pivot to meet those.

The goal is to integrate all the available data sets we have and be able to show proof of performance to retailers and consumer packaged goods (CPG) companies. This is an important role and center focal point to help our team be able to analyze consumer behavior and shift marketing strategy.

This role will collaborate closely with leadership, the advertising and marketing team, ad groups, and merchandising teams. As our Retail Marketing Network continues to evolve, so will this role. The essential functions outlined are not exhaustive and may adapt or expand based on business needs.

As we shift to an omnichannel-focused approach, leveraging data is critical to driving the success of our Retail Marketing Network.

The Marketing Data Analyst will play a key role in a team responsible for executing promotions across internal and external digital and in-store marketing tactics, aimed at driving shopper traffic, increasing product sales, and lifting basket size.

Essential Functions:

• Analyze and interpret data, highlighting key KPIs and ROI.
• Collaborate with internal teams, member retailers, and vendors to identify key consumer behavior data points.
• Assess and refine which data metrics are most valuable and determine reporting capabilities.
• Utilize existing reporting tools while developing additional analytics as needed.
• Support ongoing efforts related to revenue share distribution to member retailers.
• Create proposals and agreements.
• Develop forms for various stakeholders.
• Train marketing team members on data analysis and reporting.
• Work cross-functionally with advertising, marketing, ad groups, and merchandising teams to enhance reporting metrics.
• Lead reporting calls with CPGs to demonstrate ROI.

Requirements:

• 4-year degree in marketing/advertising/communications/data analytics or related fields
• 1-3 years of data analytics
• Must have advanced capabilities in Google Data Studio, Google Suites and Microsoft Suites. Specifically in Google Sheets & Microsoft Excel
• Ability to analyze and comprehend analytics and be able to confidently review
• Comfortability working with data to fuel marketing tactics
• Must be able to understand the consumer purchase funnel
• Superior written and verbal communication skills
• Excellent ability to think creatively and identify and resolve problems with minimal direction
• Desire to work in a collaborative, dynamic, flexible and team-oriented environment while managing one’s own time and responsibilities effectively
• Ability to manage multiple tasks concurrently
• Reporting and analytics/advanced analytics including:
  • Forecasting
  • Recommendations
  • ROAS
  • KPIs
  • Lost or Downward Migration of a customer
  • Digital Coupons
  • Google Analytics & more

Associated Wholesale Grocers, Inc. (AWG) is the nation’s largest cooperative food wholesaler to independently owned supermarkets, serving 1,100 member companies and more than 3,400 locations throughout 33 states from 9 wholesale divisions. Consolidated sales for AWG in 2023 were $12.4 billion. In addition to its cooperative wholesale operations, the company also operates subsidiary companies that provide certain real estate and supermarket development services, and pharmaceutical products. For more information, visit AWGinc.com .

Benefits:

• Medical, Dental, & Vision Insurance
• Health Savings Account
• Dependent Care Flexible Spending Account
• Paid Vacation, Holiday, and Sick Time
• 401(k) with 4% match along with 3 other contributions
• Tuition Reimbursement
• Basic & Supplemental Life and AD&D
• Employee Assistance Program
• Short-Term and Long-Term Disability
• Wellness Program
• Yearly Holiday Bonus