What are the responsibilities and job description for the Senior Specialist - Ad Sales Marketing position at Association Careers?
About the Role:
You will be responsible for planning, execution, and measurement of our ad sales marketing strategy. You will increase incremental revenue through targeted lead generation campaigns supporting the sales team's goal to sell paid advertisement placement to our customers. You will report to the Manager - Search Engine Optimisation. This role is remote-friendly.
You Will:
Partner with Ad Sales Director to develop and implement the marketing strategy and campaigns for ad sales.
Work with the Ad Sales Team to create marketing strategies with existing customers. Including creating annual reports and maintaining the annual sales forecast.
Manage email marketing programs from start to finish. Including: Designing campaigns, ensuring full brand compliance, review content with the editorial team, manage the lead generation program, identify growth opportunities and communicate with clients.
Analyze digital advertising competitors and market trends. Stay informed about marketing best practices to build successful strategies.
Raise awareness of the Association with Advertising and Marketing Agencies.
Manage vendor relationships.
B2B and B2B2C sales enablement support of advertising related value propositions and plans.
You Have:
Bachelor's degree or equivalent experience
5 years' experience in digital marketing , including ad sales strategy, lead generation, and annual planning and budgeting
How We Support You:
We provide flexibility to help you achieve a good work-life balance. You'll be part of a global, diverse team who foster an environment of inclusion and belonging where you are valued for who you are and where you come from.
We offer benefit options in and out of the workplace, including healthcare, retirement, paid time-off, parental leave, an employee assistance program. We provide resources that support your mental health, and evolve our offerings to meet your needs. We care about our employees' welfare and focus our benefits package on the benefits which support your wellbeing. We also recognize that everyone has different priorities, so in addition to our core benefits to support your health we offer flexible options for you to choose benefits that are right for you, your family and your lifestyle.
We believe in non-stop learning and are committed to investing in learning opportunities that help you reach your full potential and support your continued development.
About Us:
At The Association, a Great Place to Work-Certified company, we are transforming the accounting and finance profession. We are future-focused, empowering the world's most accomplished accountants to stay relevant, meet today's demands, and prepare for tomorrow's challenges through quality education, resources, and training.
Learn more about The Association on LinkedIn and our Career Site.
#LI-Remote #GreatPlacetoWork
We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We are proud to be an equal opportunity workplace.
The Salary Range for this role is: $59,000 - $76,000
Please note, this is a standard range and exact compensation may vary based on skills, experience and location. If you'd like to understand more on the salary range, please contact the recruiter listed on this posting.
This role will ideally be filled within the next 3-6 months, but if you're interested, we encourage you to apply as soon as possible, as we may amend or withdraw our jobs at any time, and reserve the right to do so.
While this role can work remotely in the US, please note that we are unable to employ individuals in the state of California.
Salary : $59,000 - $76,000
