What are the responsibilities and job description for the Association for Institutional Research is hiring: Marketing Manager in Tallahass position at Association for Institutional Research?
Job Description
Job Description
Purpose
This position is responsible for the implementation and execution of multi-channel marketing plans for various campaigns promoting AIR’s programs and services. The individual in this role will lead the execution of marketing tactics including writing and reviewing content, working with designers to develop graphics, deploying tactics through various channels (e.g., the broadcast email system, social media platforms, website), and serving as the marketing lead and project manager of assigned campaigns. They are responsible for ensuring message and tone consistency including brand alignment across their campaigns and marketing assignments. This is a new position.
Responsibilities
- Campaign Content Creation : Write, edit, proofread, finalize, and implement all digital and print marketing and communications tactics across multiple channels, such as direct mail, email, paid digital, social media, website, mobile, and multimedia.
- Project Management : Independently implement tactical marketing and communication plans on time and on budget, often juggling various plans simultaneously and switching gears as necessary. Use existing internal systems to schedule and deploy tactics.
- Collaboration : Work closely with internal stakeholders to effectively communicate the value and details of the programs and services they spearhead. Work closely with internal marketing and communications staff as well as external vendors (e.g., design firms) to develop and execute tactics.
- Performance Tracking : Monitor campaign performance of marketing initiatives and develop reports on key metrics including opportunities for improvement(s).
- Digital Channel Oversight : Spearhead strategies to maintain and maximize the impact and influence of AIR’s website and social media platforms.
Requirements
The ideal candidate will have :
Please note : Occasional travel is required.
Physical Requirements
Benefits
Please submit a cover letter, application, resume, and two recent writing samples by January 2. Incomplete applications will not be considered.
This job description is only a summary of the typical functions of the job, not an exhaustive or comprehensive list of all possible job responsibilities, tasks, and duties. Other duties, as assigned, might be part of the job.
AIR provides a standard set of equipment and a one-time allowance to assist in setting up a home office. Employees are responsible for reliable internet service and an environment conducive to handling professional matters, free of distractions.
AIR benefits include medical, dental, disability, life insurance, a 403(b)-retirement plan, paid time off, and additional voluntary benefits. More specific information on benefits eligibility will be provided as part of the interview process.
AIR provides a standard set of equipment and a one-time allowance to assist in setting up a home office. Employees are responsible for reliable internet service and an environment conducive to handling professional matters, free of distractions.
EEO Statement
AIR is an equal opportunity employer. AIR does not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status. Applicants from diverse backgrounds and experiences are encouraged to apply. The full policy statement can be found on the AIR website : -air / careers-at-air.
