What are the responsibilities and job description for the Digital Communications Specialist position at Association of Academic Museums & Galleries.?
Digital Communications Specialist – Berkeley Art Museum and Pacific Film Archive, University of California
One of the nation’s leading university museums, the University of California’s Berkeley Art Museum and Pacific Film Archive (BAMPFA) is a forum for cultural experiences that transform individuals and advance the local, national, and global discourse on art and film. As the premier visual arts venue at America’s top public research university, BAMPFA is uniquely dedicated to art and film in equal measure, presenting more than three hundred film screenings, dozens of public programs, and ten exhibitions annually.
The Digital Communications Specialist joins a forward-looking museum looking to build a highly collaborative team culture, with the opportunity to reshape and advance the brand through integrated digital communication tools and creative storytelling tactics. The position reports to the Director of Marketing & Communications, and is responsible for the creation and technical implementation of accurate and dynamic digital content via email and the website—positioning BAMPFA’s programs and mission to a broad range of audiences, including visitors, members, and donors, as well as students, researchers, and art and film professionals, both locally and worldwide.
The Digital Communications Specialist uses skills as a seasoned, experienced digital communications professional to develop and maintain a robust email marketing program; facilitate integration of ticketing and CRM platforms; and maintain website content and functionality. They demonstrate a full understanding of industry practices and organization policies and procedures, and practice good judgment in selecting methods and techniques for obtaining solutions.
BAMPFA seeks a highly creative individual who is versatile, motivated, and comfortable making critical decisions. This role requires the candidate to work on-site.
Responsibilities
Email Production :
- Manages email production and processes, integrating best practices around strategy, content, planning, implementation, and analytics.
- Works with internal stakeholders to identify content and scheduling requirements, list segmentation needs, and accuracy for all email campaigns.
- Maintains email production schedule, drafting content outlines, routing content for approval, and meeting campaign deadlines.
- Collates and creates content that aligns with institutional messaging and priorities, crafted with clarity and accuracy.
- Monitors email performance and uses analytics to drive decision-making.
- Guides list management strategy, including subscriber preferences, segmentation, tagging, and relational database settings between WordFly and Tessitura, and establishes list growth targets, tracking progress to ensure goals are met.
- Develops templates and processes for distributing regular email and website analysis; generates and circulates reports on time.
- Prioritizes email capture and acquisition for list growth across all available platforms, including coordination with frontline museum staff.
- Produces and builds email templates in collaboration with design, marketing, and development team members.
- Oversees special campaigns, including email acquisition, survey implementation, and membership communications.
Website Content Management :
Project Management & Administration :
Other duties as assigned.
Required Qualifications
Preferred Qualifications
Salary & Benefits
This is a 100% full-time (40 hrs a week) exempt career position and eligible for full UC Benefits.
The budgeted salary that the University reasonably expects to pay for this position is $74,300 – $80,000 annually. (Due to compliance with California SB-1162, BAMPFA will not be able to offer a candidate anything above this posted amount.)
The University of California is an Equal Opportunity / Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.
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Salary : $74,300 - $80,000
