What are the responsibilities and job description for the Director of Business Development and Membership position at Association TRENDS?

Primary Purpose :

The Director of Membership & Business Development oversees all business development opportunities and partnerships for the PCI membership team, focusing on sponsorship growth. They identify new business prospects, expand relationships with existing partners, and explore new categories of potential partnerships to grow the membership base and add member benefits. The role involves developing revenue optimization plans, managing sponsorship deals, and overseeing print and digital advertising and webinars.

The Director also maintains the prospect database, coordinates membership campaigns, manages sales and advertising projects, and collaborates with the team to draft reports and communications, as well as prepare work orders for advertisements and publications. They also ensure effective staff communication and collaboration across departments to maximize revenue strategies in membership, sponsorships, advertising, and webinars.

Essential Functions and Responsibilities :

Membership

Oversee and manage member service functions while ensuring prompt responses to inquiries including the proper oversight of the annual membership renewal process.
Collaborate with the Marketing Department on campaigns that support the consistent messaging and promotion of PCI's membership benefits including the maintenance of membership-related website pages.
Develop the annual departmental budget, ensure budget compliance, and lead the team to achieve organizational goals and member expectations.
Ensure the development, documentation, and execution of meeting minutes and proposals while supporting PCI committee chairs as needed.
Oversee the preparation of regular PCI Board Membership reports.
Continuously evaluate and improve processes, implement new member programs and services, and ensure effective operations.
Develop and maintain SOPs for membership functions.
Serve as the Staff Liaison to board committees as assigned.

Business Development

Oversee and develop the prospect database.

Ensure the enhancement of customer relationships through strategic conversations and alignment of objectives with sponsorship, branding, and advertising opportunities that build mutual value.

Coordinate membership recruitment campaigns using direct mail, phone calls, and emails while supporting the creation of relevant communications.

Support the development of new business through outreach and networking to grow existing relationships and sponsorship offerings.

Sponsor and Partner Sales

Oversee the sales process, including contract execution, and the development and implementation of event sponsorships, exhibit space, and sponsored webinars.

Oversee the annual Premier Partner contract process, maintain contracts and exhibitor data, and manage weekly and year-to-date sales charts and reports.

Serve as the primary contact for event logistics, registration inquiries, and other pertinent information.

Advertising Sales

Oversee the advertising sales process for ASCENT including the creation of the annual PCI media kit.

Ensure advertising sales reports are developed and presented.

Preview incoming advertising and graphics to ensure compliance with PCI branding standards.

Oversee the creation and proofing process for ads while maintaining the advertising database.

Collaborate closely with the production team to ensure accurate ad placement.

Minimum 3-5 years of membership experience. Association experience preferred.

Excellent oral and written communication skills

Well organized with ability to multi-task and work within time constraints

Ability to manage the demands of various personality types while maintaining a strong professional and positive demeanor

Excellent typing and proofreading skills

Proven accuracy and attention to detail

Ability to determine deadlines and adhere to them; anticipates assignments due and takes appropriate action

Ability to work both in a team environment and independently

2-3 years’ experience with a CMS, iMIS preferred

Strong knowledge of Microsoft windows environment (Word, Excel, PowerPoint)

Ability to travel, as required

Ability to occasionally work long hours

Ability to independently start and complete multiple projects

Ability to perform other duties as assigned and required

Understanding of / or ability to learn about the precast concrete structures industry

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Director of Business Development and Membership

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