What are the responsibilities and job description for the Commercial Brand Strategy Lead position at Astellas?
Do you want to be part of an inclusive team that works to develop innovative therapies for patients? Every day, we are driven to develop and deliver innovative and effective new medicines to patients and physicians. If you want to be part of this exciting work, you belong at Astellas!
Astellas Pharma Inc. is a pharmaceutical company conducting business in more than 70 countries around the world. We are committed to turning innovative science into medical solutions that bring value and hope to patients and their families. Keeping our focus on addressing unmet medical needs and conducting our business with ethics and integrity enables us to improve the health of people throughout the world. For more information on Astellas, please visit our website at www.astellas.com.
Purpose :
The IZERVAY Commercial Brand Strategy Lead is responsible for leading and driving the development and implementation of the IZERVAY US Strategy and connection to tactical execution through leadership and close collaboration with the rest of the Brand Team. They will be responsible for the leading the Brand Planning process, Competitive Readiness and Life Cycle Management plans, working closely with key functional partners and the Commercial Head to understand key brand insights and performance factors, helping to mobilizing the team to address those insights, and other critical strategic projects. Additionally, this colleague will be a key member of the internal global team.
The Commercial Lead reports directly to the IZERVAY Commercial Head and sits on the US IZERVAY Marketing Leadership team and will be a critical role in driving the success of the business.
This colleague is responsible for ensuring and modelling strong cross-functional alignment in the Brands@Center Operating Model and ensuring execution of strategy with key partners, especially other members of the brand team, Market Access, Global Marketing, CI, Sales, Training, Regulatory, Legal, Medical Affairs, and agencies.
Specific responsibilities will evolve based on the needs and lifecycle of the brand, and competencies required on specific projects.
Responsibilities and Accountabilities :
- Leading the development of the US Strategic Plan and Tactical Plan and approved budget across IZERVAY and in alignment with global colleagues
- Leading the Life Cycle Management plan for IZERVAY cross functionally and ensuring strong alignment and execution.
- Development and implementation of competitive readiness plans.
- In collaboration with Commercial Insights Lead, to lead the team in actioning against key insights and market events.
- Lead development and completion of executive reporting (QBR, MBR, IR) and forecasting with Commercial Head and other cross functional partners.
- Together with the Commercial Head, this role will be a key day-to-day contact for brand leadership : member of IZERVAY Joint Commercialization Committee.
- As key member of IZERVAY Marketing Leadership Team, lead and implement other initiatives to support team and overall brand and / or enterprise as assigned.
- Ensure all work is completed in an ethical and compliant manner.
Quantitative Dimensions :
Organizational Context :
This individual will report to the US Commercial Head, IZERVAY. This position will need to fully develop working relationships with external partners and internal colleagues from other departments (including global, medical affairs, market research, legal, and regulatory). Frequent contact and collaboration with Commercial Heads and / or associated senior level colleagues across functions is expected. This role requires high levels of collaboration for success and will need to be consistently demonstrated through the sharing of ideas that leads to creative solutions.
