What are the responsibilities and job description for the Brand Strategy Lead, Company Marketing position at Meta?

Meta is looking for an experienced brand strategy leader to lead a team responsible for identifying the most important brand opportunities across Meta’s portfolio, embedding with product teams to champion people and our brand and building the systems and tools to help teams make enduring decisions. In this role, you will help define the company’s brand architecture strategy, develop brand positioning and naming models, and support the development of identity systems, brand marketing activations, and product experiences.

We are looking for someone with experience energizing and directing teams to solve complex, ambiguous problems on some of our most timely and priority brand initiatives. You will have experience rallying individual contributors, cross-functional teams, and stakeholders at all levels around your vision. You will also have experience developing cogent, creative, and insights-driven brand strategies. You will have experience pivoting, when needed, to go after new opportunities, and be known for asking and answering difficult questions, forming quick (but sound) perspectives, advising stakeholders, and engaging as a true partner to multi-disciplinary teams. You look beyond individual brands and teams to optimize for our goals as a company (a portfolio of brands). Finally, you are excited about Meta’s future, the potential of AI and the metaverse, and about leading a team to accelerate the arrival of that future.

Brand Strategy Lead, Company Marketing Responsibilities

Contribute to Meta’s long-term strategic direction and drive stakeholder alignment.
Coach and develop a team of brand strategists, establish team goals, and manage team resources and roadmap.
Enroll and manage stakeholders across the business to drive alignment, unblock obstacles, and identify opportunities for the brand strategy team to expand its impact.
Lead discussions and recommendations on brand architecture, naming, and positioning for new or existing products, services, and programs.
Author strategic briefs, thought pieces, and other artifacts.
Develop and refine tools (e.g., frameworks, decision trees, guidelines, trainings) to equip the company.
Partner with product design, content design, brand design, creative, communications, media, policy, product, and more to develop cohesive go-to-market strategies.
Collaborate with our internal insights team and external partners to design and analyze research and measurement.
Bring your brand and visual identity lens to work, ensuring we’re applying existing systems and identifying opportunities to develop new systems.

Minimum Qualifications

12 years of experience in a strategist role at a brand-side company, agency, or consultancy.

5 years of demonstrated people management experience coaching and developing team members.

Experience building, implementing, and optimizing brand foundations, including brand architecture, naming systems, messaging frameworks, portfolio positionings, and identity systems.

Experience collaborating within global, matrixed, ever-changing organizations.

Experience partnering with creative and / or design teams.

Experience leveraging data, research, and insights to inform strategies and recommendations.

Experience maintaining a view of the overarching vision and strategy while still being involved in the details.

Experience motivating and influencing teams and individuals at all levels of an organization, both directly and cross-functionally.

Experience presenting information, recommendations, and influencing at the executive level of organizations.

Preferred Qualifications

Experience working with company and sub-brand architectures.

Experience partnering with product teams (product design, content design, product management) and using brand strategy to inform product experiences and go-to-market executions.

Experience developing 360 brand activations.

Experience developing and rolling out cross-organizational strategies for brand implementation and / or governance.

For those who live in or expect to work from California if hired for this position, please click here for additional information.

About Meta

Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram, and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.

180,000 / year to $252,000 / year bonus equity benefits

Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity, or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.

Equal Employment Opportunity and Affirmative Action

Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. You may view our Equal Employment Opportunity notice here.

Meta is committed to providing reasonable support (called accommodations) in our recruiting processes for candidates with disabilities, long term conditions, mental health conditions or sincerely held religious beliefs, or who are neurodivergent or require pregnancy-related support. If you need support, please reach out to accommodations-ext@meta.com.

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Salary : $180,000 - $252,000

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