What are the responsibilities and job description for the Social Media Marketing Specialist position at At Fault?
About At Fault :
At Fault is more than just a pickleball venue; it's a vibrant eatertainment destination where great food, exciting games, and a lively atmosphere come together. We’re on a mission to create unforgettable experiences for our guests, and we’re looking for a creative and driven Marketing Specialist to help us share our story with the world.
Position Summary :
As a Marketing Specialist focused on social media, email marketing and events, you’ll play a pivotal role in engaging our audience, driving traffic, and growing our community. You’ll craft compelling content, manage campaigns, and analyze performance to continuously optimize our marketing efforts.
Key Responsibilities :
Social Media Management
Develop and execute a comprehensive social media strategy across platforms like Instagram, Facebook, TikTok, and Twitter.
Create engaging, on-brand content, including graphics, videos, and written posts.
Plan and manage a content calendar, ensuring timely and consistent posting.
Monitor social media trends, tools, and platform updates to keep At Fault’s presence fresh and relevant.
Interact with followers by responding to comments, messages, and mentions, fostering a strong sense of community.
Collaborate with the team to run promotions, giveaways, and live events.
Email Marketing
Develop and execute email campaigns to promote events, specials, and announcements.
Write compelling subject lines and email content that drive engagement.
Segment email lists for targeted campaigns and personalized messaging.
Track and analyze email performance metrics to optimize future campaigns.
Analytics & Reporting
Use tools like Google Analytics, Meta Business Suite, and email platforms to measure campaign success.
Provide regular reports on key performance indicators (KPIs) like reach, engagement, conversions, and ROI.
Use insights to recommend improvements and strategies for better results.
Collaboration
Work closely with the events and operations teams to promote upcoming activities and specials.
Coordinate with designers and photographers to produce high-quality visuals.
Partner with influencers or local communities to amplify our brand message.
Qualifications :
Proven experience in social media and email marketing (1–3 years preferred).
Strong writing and editing skills with a creative flair.
Familiarity with tools like Canva, Adobe Creative Suite, or similar design software.
Knowledge of social media scheduling tools (e.g., Hootsuite, Buffer) and email platforms (e.g., Mailchimp, Constant Contact).
Data-driven mindset with the ability to interpret analytics.
Passion for storytelling and creating engaging content.
Interest in pickleball or the eatertainment industry is a plus!
What We Offer :
Competitive pay and potential performance bonuses.
Flexible work environment with opportunities for creativity and growth.
Complimentary access to At Fault’s pickleball courts and events.
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