Marketing Manager

Job Summary
We are looking for a dynamic and results-driven Marketing Manager to join our team. The ideal candidate will have a deep understanding of marketing strategies and tactics, along with the ability to execute and manage campaigns that drive business growth. You will be responsible for overseeing the development and execution of marketing plans, ensuring alignment with company objectives, and managing a team to deliver successful marketing initiatives.

Duties

• Develop and implement comprehensive marketing plans that drive brand recognition and customer engagement.
• Conduct thorough market research to identify trends, customer needs, and competitive landscape.
• Create compelling content for various platforms, including websites, social media, email campaigns, and blogs.
• Manage the company's WordPress site, ensuring content is up-to-date and optimized for SEO.
• Utilize marketing automation tools to streamline campaigns and improve efficiency.
• Oversee email marketing initiatives, analyzing performance metrics to optimize engagement rates.
• Collaborate with product management teams to align marketing strategies with product launches and updates.
• Monitor performance marketing campaigns, adjusting strategies based on data-driven insights.
• Lead content marketing efforts by developing engaging materials that resonate with target audiences.
• Case Aquisition - As a Marketing Manager, you will be expected to generate and secure 10 new cases per month through targeted marketing campaigns, lead generation, and outreach efforts. Success in this role will be measured by consistently meeting or exceeding this monthly target.

Skills

• Strong research skills to analyze market trends and consumer behavior effectively.
• Proficient in copywriting with the ability to craft persuasive messages across various channels.
• Experience with WordPress for website management and content updates.
• In-depth knowledge of digital marketing techniques, including SEO, email marketing, and content marketing.
• Familiarity with marketing automation tools to enhance campaign effectiveness.
• Proven ability in product management to coordinate marketing efforts around product development cycles.
• Expertise in performance marketing strategies to maximize ROI on advertising spend.

Requirements:

• Homecare Industry Experience: Applicants must have prior experience in the homecare sector, with a proven track record of understanding the nuances and demands of the industry.
• Established Referral Network: Applicants must have existing relationships with referral sources such as doctors, healthcare facilities, or social workers, which will be crucial for generating leads and securing clients.

In addition to base pay, commission will be paid based on the success of marketing campaigns and lead generation efforts. Must have Homecare Marketing experience in order to apply.

Job Type: Full-time

Pay: $50,000.00 - $120,000.00 per year

Benefits:

• Health insurance
• Life insurance
• Paid time off

Schedule:

• 10 hour shift
• 12 hour shift
• 8 hour shift
• Day shift
• Monday to Friday
• Overtime
• Weekends as needed

Ability to Commute:

• Scranton, PA 18502 (Preferred)

Ability to Relocate:

• Scranton, PA 18502: Relocate before starting work (Preferred)

Work Location: In person

Salary : $50,000 - $120,000