Digital Marketing Manager

Bachelor's degree in Marketing or a related field required (i.e., Communications, etc.).

Atchinson Ford is looking for an enthusiastic and creative Digital Marketing Manager to work on-site at one of the top Ford dealerships in the nation! The ideal candidate has experience in content creation, social media page management, SEO/SEM analysis and management, and ability to edit photos and videos.

As the Digital Marketing Manager, you'll interact with several departments daily to create content and messaging to increase leads and sales to the dealership. This role requires working collaboratively with other managers, but simultaneously allows plenty of freedom for you to flex your creative muscles. You'll be running our social media pages (Facebook, Instagram, YouTube, etc.) and will create daily content to increase brand awareness and sales.

You'll also get to experience a plethora of once-in-a-lifetime events such as Ford vehicle launch events, the Detroit Auto Show, Bronco Off-Roadeos, and much more! Aside from this, there will be minimal travel, unless required (with plenty of notice ahead of time).

Ready to join the Atchinson Ford Family? Apply today!

Responsibilities:

• Research, write, and distribute branded content (photos, videos, guest posts, social media posts, and more)
• Create original photo and video content suitable for various social media platforms
• Implement web, marketing and content projects from start to completion
• Create and update the firm’s content strategy and editorial calendar
• Copy edit and direct the editorial voice of the work, including the brand’s feel and quality
• Work closely with the team to generate content ideas, coordinate projects and complete content
• Understand analytics provided in GA4 and make recommendations for marketing plan based on data
• Vendor interaction
• Some client interaction

Experience/Requirements:

• Ability to quickly understand and disseminate complex information into clear, business-to-consumer writing.
• Project management: Applicant must have the skills, initiative and desire to spearhead and oversee projects from beginning to end. This includes, but is not limited to, display ad campaigns, social media ad campaigns, OTT video ads and more. Analyzing and reporting metrics of these campaigns will be required as well.
• Ability to work within a team as well as independently when necessary.
• Ability to act as a liaison across departments and with sales consultants.
• Knowledge of latest web marketing and social media content trends

Technical Skills Required:

• Adobe creative Suite
• Web experience
• Digital marketing
• SEO and search engine marketing
• Social media (interest and familiarity)
• Illustrator, Canva, or similar graphic design program
• Adobe Premiere or similar program (Final Cut Pro X, DaVinci, etc.)
• Videography
• Photography

These skills a plus:

• Data analysis (Google Analytics)
• AdWords and paid advertising
• Conversion Rate Optimization

Please respond through really in writing with resume and cover letter for immediate consideration. Letters of reference are welcome, too.

Job Type: Full-time

Pay: $55,000 - $75,000.00 per year (Salary will be based off previous experience, and on-site assessment, and more as determined by hiring team)

Benefits:

• 401(k) matching
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance
• Life insurance

Schedule:

• Monday through Friday 9:00-6:00.

Experience:

• Digital Marketing: Experience (Required)

Education:

• Bachelor's Degree (Marketing, Communications, etc.)

Location:

• 9800 Belleville Road, Belleville, MI 48111 (Required)

Work Location:

• One location-On site/not remote

This Job Is Ideal for Someone Who Is:

• Adaptable/flexible -- enjoys doing work that requires frequent shifts in direction
• Achievement-oriented -- enjoys taking on challenges, even if they might fail
• Sociable-enjoys social interaction and comfortable interacting with staff on a daily basis
• Innovative -- prefers working in unconventional ways, seeing outside the box or on tasks that require creativity

This Company Describes Its Culture as:

• Team-oriented -- cooperative and collaborativeDetail-oriented -- quality and precision-focused
• Outcome-oriented -- results-focused with strong performance culture
• People-oriented -- supportive and fairness-focused

Work Remotely

• No. Will be working on-site at the dealership.

Job Type: Full-time

Pay: $55,000.00 - $75,000.00 per year

Benefits:

• 401(k) matching
• Dental insurance
• Employee discount
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Vision insurance

Schedule:

• 8 hour shift
• Monday to Friday
• No weekends

Application Question(s):

• Are you aware that this role is required to be done ON-SITE for 40 hours per week?

Ability to Commute:

• Belleville, MI 48111 (Required)

Ability to Relocate:

• Belleville, MI 48111: Relocate before starting work (Required)

Work Location: In person

Salary : $55,000 - $75,000