What are the responsibilities and job description for the CRM Associate position at ATG Entertainment, LLC?
Job Description
POSITION: CRM Associate, Broadway
LOCATION: New York, NY
HOURS: Full-Time, Non-Union. 40hrs/week some nights and weekends may be required.
COMPENSATION: $60k-$70k (Commensurate with Experience)
About The Position
The CRM Associate is responsible for executing omni-channel CRM campaigns for ATG Entertainment’s Broadway content. This is a unique opportunity to join ATG’s specialized customer relationship management team, collaborating with internal and external stakeholders to drive loyalty and engagement via CRM initiatives.
To be successful in this role you will need to be an ambitious self-starter who works well in a collaborative team, are an effective communicator, can manage stakeholders across the business and deliver cutting edge CRM campaigns. This position will require a collaborative and nimble intellect, a can-do attitude, and strong attention to detail. This candidate should have a strong interest in live entertainment.
PEOPLE, PLACES, and THINGS
Our expertise and capabilities enable producers and other creatives to bring their visions to life and create unforgettable performances for audiences, presented in our landmark venues and delivered with exceptional hospitality. Our portfolio of venues includes historic theatres, studio theatres, cinemas, conference spaces, and live music arenas. ATG Entertainment own, operate or programme 64 of the world’s most iconic venues across the UK, the US and Germany, each year entertaining over 18 million audience members. Through our in-house Production companies and working closely with top producers and promoters ATG presents over 15,000 live performances every year. ATG also owns a leading ticketing platform, with ATGtickets.com attracting than 40 million unique visitors annually. Headquartered in London and Woking, the company also has offices in New York and Cologne.
It is the passion of our teams, that cover every discipline across the live entertainment industry, that underpins our continuing strategic growth and success. Learn more about ATG Entertainment, visit www.atgentertainment.com/
ATG Entertainment’s Inclusion, Diversity, Equity, & Access Mission Statement
A Stage for Everyone
Our stages are a platform for compelling stories – stories that are for all, by all, and of all. We shine our spotlight on our differences and believe that understanding and celebrating these differences makes us better global citizens. We are committed to strengthening the sense of belonging by ensuring diversity and equity in everything we do. We strive to make our venues beacons of these ideals in our communities. On stage and off, we hold ourselves accountable for nurturing an inclusive culture, one in which everyone can bring their authentic selves, and everyone feels they belong.
At ATG Entertainment, we provide a stage for everyone.
POSITION: CRM Associate, Broadway
LOCATION: New York, NY
HOURS: Full-Time, Non-Union. 40hrs/week some nights and weekends may be required.
COMPENSATION: $60k-$70k (Commensurate with Experience)
About The Position
The CRM Associate is responsible for executing omni-channel CRM campaigns for ATG Entertainment’s Broadway content. This is a unique opportunity to join ATG’s specialized customer relationship management team, collaborating with internal and external stakeholders to drive loyalty and engagement via CRM initiatives.
To be successful in this role you will need to be an ambitious self-starter who works well in a collaborative team, are an effective communicator, can manage stakeholders across the business and deliver cutting edge CRM campaigns. This position will require a collaborative and nimble intellect, a can-do attitude, and strong attention to detail. This candidate should have a strong interest in live entertainment.
PEOPLE, PLACES, and THINGS
- Will contribute to developing strategy for highly targeted and engaging omni-channel campaigns (online, mobile and offline) for a range of shows at ATG venues.
- Contribute and build a scalable automated trigger email strategy using industry leading automation technology to automate CRM campaigns.
- Work closely with Data Science and analytics team to inform CRM strategy.
- Build relevant and targeted customer email segments to ensure maximum engagement and click through rates with show content, to ultimately drive tickets sales for ATG.
- Carry out detailed data and email proofing for email campaigns to ensure emails maintain ATG’s high quality standards.
- Manage the setup, scheduling and deployment of select email campaigns using ATG’s Email Service platform (Acoustic), ensuring all tracking codes and tags are applied to facilitate accurate performance monitoring.
- Track the performance of email KPIs and communicate performance to internal stakeholders.
- This position will involve collaborating with teams across various time zones including the UK, US Eastern, US Central, US Pacific.
- Requires working closely with the various Ticketing, Programming, eCommerce, Food & Beverage, and Marketing teams on general operational processes.
- All other duties as assigned.
- Direct marketing experience with a proven track records of executing successful email campaigns and evaluating against KPIs required.
- Experience with audience segmentation tools and strategies required.
- Must have significant experience with Microsoft Excel.
- Must have experience with email service platforms. Acoustic/Iterable experience is a plus.
- Minimum bachelor’s degree in Marketing, Communication, or Business preferred.
- Comprehensive knowledge of Microsoft Suite and Google Suite required.
- Should possess excellent written and verbal communication skills, with strong organizational skills, and the ability to provide a high level of customer service.
- Knowledge of SQL databases is a plus, but not required.
- Experience with HTML is a plus, but not required.
- Experience with AudienceView is a plus but not required.
- Medical, Dental and Vision Insurance
- 401k Match
- Paid Vacation & Holidays
Our expertise and capabilities enable producers and other creatives to bring their visions to life and create unforgettable performances for audiences, presented in our landmark venues and delivered with exceptional hospitality. Our portfolio of venues includes historic theatres, studio theatres, cinemas, conference spaces, and live music arenas. ATG Entertainment own, operate or programme 64 of the world’s most iconic venues across the UK, the US and Germany, each year entertaining over 18 million audience members. Through our in-house Production companies and working closely with top producers and promoters ATG presents over 15,000 live performances every year. ATG also owns a leading ticketing platform, with ATGtickets.com attracting than 40 million unique visitors annually. Headquartered in London and Woking, the company also has offices in New York and Cologne.
It is the passion of our teams, that cover every discipline across the live entertainment industry, that underpins our continuing strategic growth and success. Learn more about ATG Entertainment, visit www.atgentertainment.com/
ATG Entertainment’s Inclusion, Diversity, Equity, & Access Mission Statement
A Stage for Everyone
Our stages are a platform for compelling stories – stories that are for all, by all, and of all. We shine our spotlight on our differences and believe that understanding and celebrating these differences makes us better global citizens. We are committed to strengthening the sense of belonging by ensuring diversity and equity in everything we do. We strive to make our venues beacons of these ideals in our communities. On stage and off, we hold ourselves accountable for nurturing an inclusive culture, one in which everyone can bring their authentic selves, and everyone feels they belong.
At ATG Entertainment, we provide a stage for everyone.
Salary : $60,000 - $70,000
