What are the responsibilities and job description for the Director of Digital Strategy position at Athra Systems?
Job Description
Job Description
Who is Athra Systems?
Athra Systems / Crosstown Mental Health is a dynamic and forward-thinking organization dedicated to offering a wide array of behavioral health services and solutions. We pride ourselves on fostering a supportive and inclusive work environment where every team member can thrive and contribute to our collective success.
We are seeking a highly skilled and creative Director of Digital Strategy to lead and innovate our digital presence, drive engagement, and support organizational goals.
Role Overview
The Director of Digital Strategy will be responsible for developing and implementing a comprehensive digital strategy to elevate our brand, grow our online presence, and engage target audiences. This role requires a blend of strategic thinking, creativity, and analytical skills. The ideal candidate will have experience in digital marketing, content creation, SEO, analytics, and cross-platform campaign management.
Key Responsibilities
- Develop and execute a holistic digital strategy aligned with organizational objectives.
- Oversee and optimize digital marketing campaigns, including SEO, SEM, email marketing, and social media.
- Manage content strategy, ensuring consistent brand voice and engaging storytelling across platforms.
- Analyze and interpret data to measure success, identify trends, and optimize performance.
- Lead website and app development projects, ensuring user-friendly and innovative designs.
- Collaborate with cross-functional teams to ensure cohesive messaging and campaign integration.
- Monitor digital trends and emerging technologies to recommend innovative approaches.
- Supervise and mentor the digital strategy team, fostering a culture of creativity and performance excellence.
Qualifications
Application Requirements
To apply, please submit the following :
How to Apply
Send your application materials to kriley@athrasystems.com with the subject line "Director of Digital Strategy Application – [Your Name]." Applications without a video and writing sample will not be considered.
Deadline to Apply : January 22, 2025
We look forward to discovering your creative vision and welcoming a new leader to our team!
Athra Systems / Crosstown Mental Health is an equal opportunity employer.
