What are the responsibilities and job description for the Assistant Director of Digital Strategy & Marketing position at Texas Association for College Admission Counseling?
Assistant Director of Digital Strategy & Marketing
Salary : $62,000.00 - $64,000.00 Annually
Make sure to apply quickly in order to maximise your chances of being considered for an interview Read the complete job description below.
Application Deadline : N / A
Department : Admissions & Recruiting
The Assistant Director, Digital Strategy and Marketing is a role that combines creativity, innovation, and collaboration in a fast-paced, dynamic environment with a goal-oriented focus. This position supports the marketing and recruiting of qualified prospective students for application and enrollment by executing digital and other marketing strategies including :
- Graphics
- Web content development
- Email and texting
- Social media
- Video
- User-generated content
- Multimedia tools
The Assistant Director will manage and motivate the Digital Strategy and Marketing team to produce inspirational messaging in new and cutting-edge ways to reach the appropriate audiences in marketing and advertising platforms. The position will report to the Sr. Director of Enrollment Services and will identify, evaluate, implement, and report on effective strategies utilizing tactics for search engine optimization (SEO), search engine marketing (SEM), and optimized website content. This individual will work with management, direct reports, internal stakeholders, and outside vendors to execute initiatives that are in line with the University’s overall marketing and enrollment goals.
J-18808-Ljbffr
Salary : $62,000 - $64,000