What are the responsibilities and job description for the Director, Media Relations and Public Affairs position at AtlantiCare?
POSITION SUMMARY
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The Director of Media Relations and Public Affairs is the main point of contact for AtlantiCare's relationship with local, regional, and national media outlets to create exposure for brand awareness and media presence. Primary responsibilities include :
- Responding to media inquiries
- Leading / organizing the on-call media relations system
- Hosting media visits
- Serving as a company spokesperson
- Pitching stories
- Researching / coordinating speaking engagements for senior leaders to elevate the AtlantiCare brand
- Hosting press conferences and broadcast tapings and / or publication production
The Director is also responsible for crisis communications, which includes :
This position serves as a liaison to the general community and internal and external customers by developing relationships with customers, local communities, board members, government, and other stakeholders.
The Director assists with other marketing & communications activities typically where the media is present, including special events and community / public affairs and events.
The role works closely with other members of the Marketing & Communications team to position AtlantiCare's brand in the media and public. It also collaborates with other business units as it pertains to specific media or crisis issues (Risk, Legal, Customer Experience, Quality, Patient Safety).
QUALIFICATIONS
EDUCATION : Bachelor's degree in English, Public Relations, Communications, Public Administration / Affairs, or related field required. Master's degree preferred. 15 years of relevant work experience can be accepted in lieu of a degree.
LICENSE / CERTIFICATION : Valid NJ driver's license required.
EXPERIENCE : 8-10 years of experience in public relations, journalism, and / or government affairs preferably in healthcare or non-profit. Must have excellent working knowledge of media relations and possess media contacts. Must have outstanding written and verbal communication skills and exceptional organizational and problem-solving skills.
PERFORMANCE EXPECTATIONS
Demonstrates the competencies as established on the Assessment and Evaluation Tool for this position.
WORK ENVIRONMENT
Potential for exposure to the hazards and risk of the hospital environment, including exposure to infectious disease, hazardous substances, and potential injury. This position requires some walking / standing and may have prolonged periods of sitting. Works with such equipment as computer terminal, fax machine, printer, telephone, and copier. Position requires some travel, flexibility of hours including weekends, evenings, and on-call duties as well as lifting up to 20 lbs. Essential functions for this position are listed on the Assessment and Evaluation Tool.
REPORTING RELATIONSHIP
This position reports to department leadership and supervises incumbents as assigned.
The above statement reflects the general details considered necessary to describe the principal functions of the job as identified and shall not be considered a detailed description of all work requirements that may be inherent in the position.
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