What are the responsibilities and job description for the Home Health Referral Manager position at ATN HEALTH?
ATN Healthcare is a leading provider of home care services, dedicated to delivering compassionate, high-quality care to seniors and individuals with disabilities. Our team is passionate about improving the quality of life for our clients and providing peace of mind to their families. As we continue to grow, we are looking for an experienced and motivated Home Care Sales and Business Development Manager to join our team.
Position Overview:
We are seeking a dynamic and results-driven Home Care Sales and Business Development Manager to lead our efforts in growing our home care services within the community. This is a full-time, on-site role where you will be responsible for identifying new business opportunities, building and maintaining relationships with referral sources, and driving revenue growth through the promotion of our home care offerings.
You will work closely with the clinical and operations teams to ensure the seamless integration of sales efforts with service delivery and customer satisfaction. The ideal candidate will have a strong background in healthcare sales, particularly in home care or similar industries, and a passion for helping others.
Key Responsibilities:
Sales Development:
Identify and develop new business opportunities for home care services in the assigned territory.
Build and nurture relationships with referral sources including hospitals, physicians, skilled nursing facilities, discharge planners, social workers, and other healthcare professionals.
Conduct cold calls, in-person visits, and follow-up communications to generate new leads and convert them into clients.
Develop and implement targeted marketing strategies to promote services and increase visibility within the community.
Client Relationship Management:
Maintain regular communication with existing clients to ensure satisfaction and retention.
Address client concerns, resolve issues, and provide updates on services to ensure positive outcomes.
Conduct presentations to prospective clients and their families to educate them on home care options and the benefits of our services.
Business Strategy:
Monitor and analyze market trends, competitor activity, and customer feedback to identify areas for business growth and improvement.
Work closely with senior leadership to develop long-term sales strategies and goals.
Collaborate with internal teams to ensure the alignment of sales efforts with operational capabilities.
Sales Reporting and Analytics:
Maintain accurate records of sales activities, client interactions, and progress toward sales goals.
Prepare regular sales reports and performance updates for management.
Track key performance indicators (KPIs) to assess the effectiveness of sales initiatives and make data-driven recommendations.
Community Engagement:
Represent the company at local healthcare and community events, conferences, and networking functions.
Educate the community on home care services and how they can improve the lives of seniors and individuals with chronic conditions or disabilities.
Qualifications:
Experience:
Minimum of 3-5 years of experience in sales, business development, or marketing in the home care, healthcare, or senior services industry.
Proven track record of meeting or exceeding sales targets and driving revenue growth.
Strong understanding of the home care industry and the healthcare ecosystem.
Skills:
Excellent communication, presentation, and interpersonal skills.
Strong negotiation and closing skills.
Ability to work independently and as part of a team.
Proficient in Microsoft Office Suite (Word, Excel, PowerPoint) and CRM software (Salesforce, HubSpot, etc.).
Education:
Bachelor's degree in business (desired), Marketing, Healthcare Administration, or a related field is preferred. Or 10 years of Experience.
Certifications (optional):
Healthcare sales certifications or continuing education in healthcare or business development is a plus.
Why Join Us?
Competitive Salary: We offer a competitive base salary with performance-based incentives and commissions.
Benefits: Health, dental, and vision insurance, retirement plans, paid time off, and more.
Growth Opportunities: Be part of a fast-growing company with opportunities for career advancement.
Supportive Environment: Work with a dedicated team of professionals who are committed to providing the highest level of care to our clients.