What are the responsibilities and job description for the Referral Relationship Manager, AUC position at Ethos Veterinary Health?
Referral Relationship Manager, AUC
Animal Urgent Care (AUC) North East is a brand new 9,000 square foot 24/7 ER facility with surgical capabilities, ultrasound, X-rays, and hospitalization. We ensure the communities we serve have access to excellent, affordable emergency veterinary services. We strive to keep compassion, cost-consciousness, and excellent service at the forefront of each and every case we see. We are proud of our team and hospital, having decades of emergency and critical care experience and our staff regularly exceed continuing education standards. We are proudly certified by the American Animal Hospital Association.GENERAL OVERVIEW:
The Referral Relationship Manager (RRM) serves as a liaison between a hospital and referring veterinarians within the market and surrounding areas. This position actively drives patient referrals and hospital referral revenue by identifying, cultivating, and maintaining positive relationships with doctors and key decision-makers in the referring veterinary community. The RRM develops and executes meaningful engagement activities to promote hospital services and philosophies. The RRM serves as the main communication hub for the referring community and actively monitors and measures the hospital referral process to resolve problems quickly and improve service. This position reports directly to the Hospital Director/Manager but receives ongoing support, coaching, and training from the centralized Referral Marketing Group Manager.
ESSENTIAL JOB FUNCTIONS:
- Works directly with hospital leadership to identify referral performance goals and develops outreach and engagement strategies to successfully execute against these goals to drive hospital revenue.
- Consistently engages the referring community with relevant and valuable email, phone, and in-person communications. Customizes outreach and interactions based on the individual needs of each referring hospital and doctor. Maintains a regular engagement schedule to continually develop positive referral relationships.
- Meets directly with referring doctors and key decision-makers to better understand the needs and the referral opportunity of each individual practice.
- Plans, executes and evaluates the efficacy of CE/Symposium events, hospital tours, and referring practice recognition and engagement events. Works in partnership with hospital leadership to develop and track an annual referral marketing budget to support all outreach events and activities.
- Works in partnership with hospital marketing resources to plan, develop and execute strategic engagement campaigns to successfully launch new service offerings and promote new doctors.
- Actively leverages the Customer Relationship Management (CRM) tool, Referral Marketing Dashboard and other advanced analytic tools offered by the centralized support team to track performance metrics and use data to inform and evolve practice referral marketing strategy.
- Serves as the main point of contact for the referring community and helps monitor and measure the referral process to resolve problems quickly and improve service.
- Continually builds a competitive knowledge of emergency and specialty veterinary services including a deep familiarity and understanding of hospital-specific differentiators.
- The ideal candidate excels at building relationships within our referring community, engaging diverse professionals with strong communication and interpersonal skills. Proactive and resourceful, they foster trust and collaboration across all interactions.
- May perform other job duties as assigned.
- Mission: You are motivated and inspired by our mission to improve the lives and well-being of pets and people in our community.
- Grit: You bring determination and a strong will to the challenges and opportunities that come with working in the veterinary field.
- High Standards: You take pride in your work and have a very high individual accountability.
- Curiosity: You are energized by learning and finding creative solutions to new and challenging situations.
- Self-Starter: You are highly ambitious, self-motived, and take initiative to achieve results. You thrive in environments that allow you to work independently with minimal supervision.
- Schedule includes Monday – Friday.
- Home location will be Animal Urgent Care (AUC), Commerce City, but you will support all three Animal Urgent Care (AUC) locations, Arvada & Park Hill, traveling between each as needed.
- Must possess a valid Driver’s license and clean driving record.
- Must have reliable personal transportation for frequent local travel to referring hospitals and the ability to accurately track weekly mileage for travel reimbursement.
- Ability to occasionally work uncommon hours to support hospital activities.
- Compensation is based on experience and skill set. Ranging between $65,000-$70,000/ annually.
- VetBloom access: RACE approved continuing education, training, and curriculum library.
- Medical, dental, vision, short & long- term disability option, company paid life insurance, flex- spending account, 401(k), Employee Assistance Program, uniform & CE allowance provided annually.
- Generous pet service discount which can be used at any Ethos hospital or Urgent Care.
- Associate or Bachelor’s Degree is preferred, but not required. The equivalent combination of education, training, and experience will be considered.
- 3-5 years of professional experience in a role that demonstrates the ability to successfully manage multiple projects and priorities, effectively communicate across a diversity of roles and individuals, actively engage customers or clients, and drive organizational growth.
- Professional experience in veterinary medicine or the animal health industry is preferred.
- Enthusiasm, and deep respect for the veterinary profession and the ability to convey this authentically through communications and interactions.
- Excellent communication skills and the ability to work effectively across a variety of channels including in-person, phone, email, virtual meetings, social media, etc.
- Proficient technology and computer skills and the ability to read, interpret and analyze basic performance metrics and use data to drive decision-making
- Fluent English skills (speaking & reading) are required for the role; fluency in multiple languages a plus
Ethos Veterinary Health is at the forefront of innovation and world-class medicine. As the premier network of over 140 specialty and emergency hospitals across North America, Ethos brings together a dedicated community of more than 1,500 specialized doctors providing care for nearly 2 million pets annually. The integrated and collaborative network of veterinary professionals utilize state-of-the-art technology and a scientific, evidence-based approach to deliver compassionate, unparalleled care and rewarding careers. Committed to revolutionizing veterinary medicine, Ethos sets the standard in veterinary excellence. Discover more at EthosVet.com.
Ethos Veterinary Health offers a comprehensive benefits program including medical, dental, vision, a 401k with employer match, and paid time off (including sick time) for all eligible employees. The team can provide more information about compensation and benefits for your specific location during the process. For positions based in Colorado, Ethos provides eligible employees with paid sick and safe leave and public health emergency leave in accordance with the requirements of Colorado's Healthy Families and Workplaces Act.
Ethos is an Equal Opportunity Employer. Ethos does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided based on qualifications, competence, merit, and business need.
Salary : $65,000 - $75,000
