What are the responsibilities and job description for the Paid Search Strategist position at ATRA?
Job Description
Please note : This is a marketing agency position and we’re only considering serious in-market (Phoenix area) candidates. You should have agency or industry experience or something similar to apply. Zero Google Ads experience will NOT be considered.
Tired of your run of the mill agency or boring repetitiveness of your in-house PPC / paid media role? We have some great news for you because we’re hiring and we have a proven track record of amazing employee retention rates, promoting from within and actually rewarding hard work well done with incredible pay and benefits.
We’re currently looking for a hungry, curious and detail-oriented Paid Media Analyst to join our growing Analyst team. In this position, you will play a crucial role in managing and optimizing digital advertising campaigns across various platforms.
ATRA is an award-winning agency, currently the top ranked PPC agency in Phoenix and top 15 in the country per Clutch.co, and only looking to get better! Your role is vital in the growth trajectory and we will get you set up for success from day one. We truly believe we’re the best at what we do, and we’re looking for more amazing talent to join that culture and take us to new heights!
Daily Responsibilities
Oversee multiple paid media accounts in Google Ads, Bing / Microsoft Ads, Facebook / Instagram Meta, LinkedIn, programmatic display, and other media platforms
Work with client and internal team to establish strategic direction for accounts
Expertly analyze and diagnose account performance metrics to optimize towards client goals - and improve even further after that. Push for constant improvement, testing and scaling
Produce high quality deliverables and analyses that wow our clients and always show the how, the why and the what are we going to do about it
Communicate effectively with the team and clients on said high quality optimizations, deliverables and how you’re crushing it
Produce brief weekly reports recapping key insights and plans for the week
Create and establish internal processes and procedures with an ability to innovate for our company
Requirements
Ideally 2-5 years of PPC data analysis, media buying and campaign management experience (agency or strong in-house background)
Expert understanding of Google Ads, Bing / Microsoft Ads, Facebook / Instagram / Meta Ads, and other paid media outlets and the strategies and tactics behind them
Current certification in all 5 Google Ads courses (or willingness to complete within 30 days of hire)
Strong understanding of Google Analytics is a plus, Google Analytics 4 certification also a plus and required within 90 days
Understanding of conversion rate optimization principles and tools such as Unbounce, Hotjar, etc also a plus
Exceptional attention to detail - if you’ve made it this far in the job posting and read this, please mention in your phone interview
Ability to manage and optimize up to $1M in media spend across multiple accounts
Participate in client meetings to gather account requirements, share performance updates and strategize on opportunities
Able to join us Monday - Friday in our office in Scottsdale (1 day per week remote eligible upon 90 days of successful employment)
What to Expect at ATRA
Personal and professional growth. ATRA is all about growth for not only our clients, but our employees as well
Transparency with all employees. We’ll share updates on company financials, sales objectives and pipeline and future strategic plans. We also openly give each other feedback at all levels to make sure we’re all the best we can be
We're growing, but still at a unique size where you have a say in the direction of the agency
We’re talented and love to share ideas with each other. You’ll have a chance to learn from the best in the industry as well as teach the team your strengths and passions
We are constantly improving our processes to make life easier and more efficient for our clients. We also apply this internally - you should be comfortable with establishing and following structured processes
Team building activities and community service opportunities. We work hard and have fun together often
We also believe strongly in building in-person relationships with our clients. That means you’ll have the opportunity to travel
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