What are the responsibilities and job description for the Paid Search Marketer position at DTC Job?
At DTCjob.com, we're not yet another job board; we're a private community directly connected with over 200 hot DTC e-commerce companies. We're fundamentally working to build in-house teams for these companies by connecting top-tier talent to the right opportunity π―
As you apply on DTCjob.com, you fill out one simple, one-time application form. From there, our team takes over. We go through your application and, when we feel that you'll be a good fit, we hook you up directly with the company. You won't have to apply again or constantly dig through job postings; we handle everything to make sure your skills are aligned with the best opportunities. This might take from a few hours up to several weeks. π
While we do not hire directly on behalf of ourselves, we work with leading DTC brands and agencies to ensure you find a position offering growth, job security, and an engaging work environment π
Requirements
Responsibilities:
As you apply on DTCjob.com, you fill out one simple, one-time application form. From there, our team takes over. We go through your application and, when we feel that you'll be a good fit, we hook you up directly with the company. You won't have to apply again or constantly dig through job postings; we handle everything to make sure your skills are aligned with the best opportunities. This might take from a few hours up to several weeks. π
While we do not hire directly on behalf of ourselves, we work with leading DTC brands and agencies to ensure you find a position offering growth, job security, and an engaging work environment π
Requirements
Responsibilities:
- Manage PPC campaigns across platforms such as Google Ads, Bing Ads, and others, ensuring they align with business objectives
- Conduct in-depth keyword research to identify high-performing search terms and maximize campaign effectiveness
- Write and optimize ad copy that drives clicks and conversions while staying aligned with brand messaging
- Perform A/B testing on ad creatives, bidding strategies, and landing pages to optimize conversion rates and reduce CPC
- Monitor and manage budgets for paid search campaigns, ensuring effective allocation of resources
- Analyze performance metrics (CPC, CTR, ROAS) and create detailed reports to inform future campaign strategies
- Collaborate with the creative team to optimize landing page designs and improve user experience for better conversion rates
- Stay up to date with search engine marketing trends, platform updates, and best practices to ensure competitive campaign performance
- Proven experience in managing PPC campaigns on Google Ads, Bing Ads, or other search platforms
- Strong understanding of keyword research, ad copywriting, and A/B testing methodologies
- Experience with conversion rate optimization and landing page optimization
- Analytical skills to interpret performance data and make data-driven decisions to enhance campaign performance
- Strong budget management experience, with a focus on ROI optimization
- Familiarity with Google Analytics and other tracking/reporting tools
- Experience in e-commerce or DTC industries
- Google Ads and Bing Ads certification is a plus
- Knowledge of marketing automation and audience segmentation tools
- Extensive Network of 200 DTC Brands: Exposure to state-of-the-art strategies, tactics, and processes in the DTC space by our extensive network
- Verified Companies: We verify each of our companies to ensure they are ready for a hire and can provide you with secure and legitimate opportunities
- Secure Payments: We verify all of the payment arrangements through us to be secure so you don't have to risk getting scammed. The average role we place is 30-40% higher in payments compared to those in the market
- Direct Talent Matching: We handpick the best opportunities according to your profile and directly connect you with companies, cutting down the lengthy process of hunting for a job
- Community & Networking: In placing, you will be part of a very exclusive community that will grant continued access to connections for limitless networking opportunities
- Retention Program: Once placed, we go the extra step in making sure you retain the job and have long-term relationships with our clients for further growth and more