What are the responsibilities and job description for the Marketing & Advertising Manager position at Atria Senior Living?
Job Description
Job Description
Overview
We create communities where employees thrive in their work, helping our residents thrive in their homes.
Atria Senior Living’s corporate Support Center has openings for individuals looking for a career with outstanding benefits, including :
Paid holidays and PTO
Benefits package also includes Health, Dental, Vision, and Life Insurance
Retirement Savings Plan / 401(k) employer match
Tuition reimbursement (U.S Based Communities)
Enrollment in benefits varies by employee classification
As a valued team member at Atria, you’ll work in a supportive environment that provides advancement opportunities and promotes a healthy work-life balance. Apply now!
Responsibilities
The Marketing & Advertising Manager is responsible for developing and implementing comprehensive brand strategies while overseeing digital and traditional advertising initiatives for the Company. This role ensures the alignment of branding efforts with strategic business goals, optimizes media investment, and drives inquiries through integrated campaigns across multiple channels. The ideal candidate has proven experience in creating a cohesive brand identity, managing performance-driven advertising campaigns, and leading cross-functional teams to deliver measurable results.
Develop and execute the vision, identity, and long-term strategy for brand positioning.
Oversee brand performance using key sales and channel metrics.
Collaborate on creative marketing materials to ensure consistent messaging and adherence to brand guidelines.
Lead the planning, execution, and optimization of integrated marketing campaigns across programmatic display, video advertising, direct mail, radio, print, and outdoor media.
Build customer-centric media plans to drive awareness, engagement, and demand generation.
Partner with internal teams and external agencies to deliver campaigns on strategy, on time, and on budget.
Analyze campaign data to ensure monthly performance targets for acquisition and return on investment are met and optimize opportunities.
Provide campaign wrap-up analysis on qualified inquiries, conversions, and cost efficiency.
Lead the planning, execution, and optimization of integrated marketing campaigns across programmatic display, video advertising, direct mail, radio, print, and outdoor media.
Build customer-centric media plans to drive awareness, engagement, and demand generation.
Partner with internal teams and external agencies to deliver campaigns on strategy, on time, and on budget.
Develop and oversee marketing budgets, ensuring projects are delivered within financial plans.
Track budget pacing and optimize allocations based on performance data.
Stay current with industry trends, consumer behavior, and technological advancements to identify opportunities.
Innovate branding and advertising approaches to adapt to evolving competitive landscapes.
May perform other duties as needed and / or assigned.
Qualifications
Bachelor’s degree in Marketing, Communications, Journalism, or a related field is required.
Five (5) or more years of experience in strategic marketing, branding, or advertising roles.
Proficiency in Google Analytics, Tag Manager, and paid media platforms.
Strong understanding of SEO, data-driven decision-making, and marketing analytics.
Proven ability to manage multiple priorities and deliver results under deadlines.
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