What are the responsibilities and job description for the Marketing Specialist position at Attindas - US?
Attindas Hygiene Partners designs, manufactures, and markets absorbent hygiene products. The company sells adult incontinence and infant diapers, among other products, into the healthcare, retail, and direct-to-consumer channels under brands including Attends, Indas, and Comfees as well as a wide range of private label brands for retailers.
Mission: We champion health, dignity and comfort.
Vision: To be a global leader in absorbent hygiene by meeting consumers’ diverse needs through effective, affordable and widely available personal care solutions.
Our Values: Personal, Agile, Innovative, Integrity
About Us
The North America Retail Infant Brand Marketing team partners with top retailers to develop private-label infant diaper and training pant solutions. We help retailers grow market share in Mass, eCommerce, Drug, and Grocery channels through a unique combination of consumer insights, brand marketing, product innovation, and marketing activation. Collaborative partnerships and strong personal relationships are at the heart of our success.
About the Role
A high-performing Marketing Specialist impacts long-term business results by executing product and marketing initiatives.
This role assists with the implementation of product and packaging changes/upgrades to existing and new programs/brands. The Marketing Specialist assists in development and measurement of marketing activation plans. The incumbent would learn and develop knowledge of consumers /customers and be required to build knowledge of assigned product lines. This position would manage partnerships and projects with a variety of internal stakeholders. Additionally, the Marketing Specialist accomplishes department’s mission by completing various organizational/administrative tasks. This position will learn to use indirect leadership influence skills across the organization and with external parties. This position would learn how to employ a disciplined approach to keeping initiatives on track and would provide project updates to a cross-functional team.
Key Responsibilities:
- Plan, organize, and execute packaging rollouts/deliveries through Commercialization and Lifecycle management processes
- Lead the artwork and packaging review process internally. Including, but not limited to coordinating artwork between agency and printers
- Monitor and update all pre/press account Graphic Measures International (GMI) artwork [i.e., create vendor submissions (e.g., drawdowns and final press sheets), manage correction of fails/variances with printers]
- Provide initial artwork reviews followed by managing and executing consumer review sampling programs (e.g., Bazaarvoice, Power Reviews), and support other sampling programs
- Perform legal knock out searches for potential trademarks; submit marks for Legal approval
- Collaborate and support PO requests and routing
- Gather and analyze competitive data (e.g., Packaging, Claims, SKU’s & Counts, Pricing)
- Additional duties and tasks where required
Required Skills & Experience:
- B.S. in Marketing, Business or related field required
- 1 years marketing experience
- 1 year experience in package design, printing, digital art files
- Implementation of packaging changes/upgrades/launches including artwork development, artworkreviews, and press runs
- New product or brand launch initiatives
- 1 year experience with project management / understand project management principles; creating and managing timelines across cross-functional teams
- Skilled in leading multiple projects simultaneously
- Ability to drive successful outcomes by use of interpersonal skills and willingness to engage and contribute to a collaborative team-oriented environment
- Effective engagement with external agencies, customers, and vendors
- Excellent written and verbal communication skills internally (across the organization) and externally
- Proven ability to thrive in an ambiguous environment
- Proficient in Microsoft Suite (Excel, Word, PPT, OneDrive, Outlook)
Preferred Skills:
- Experience in Consumer Package Goods (CPG), Fast Moving Consumer Goods (FMCG), or Healthcare marketing
- Claims development including managing approvals through Legal department
- Experience conducting trademarks searches a plus
- Working knowledge of Adobe Systems (Workfront) and Smartsheet
