Director of Sales - Bessemer, AL

Director of Sales - Bessemer, AL

As we are continuing to expand, Auburn Hospitality is seeking an experienced Director of Sales to oversee sales for our  Fairfield Inn and Suites Bessemer hotel.

Overview
Director of Sales is primarily responsible for leading & driving top line revenue strategy for customary sales related segments to include group & volume transient for the anchored property, and additionally responsible for overseeing and managing sales & synergies for other market hotels assigned. The individual is expected to stay ahead of market trends, market share movement and ongoing competitive hotel analysis to ensure budgeted revenues are met or exceeded. The Director of Sales is also responsible for developing and implementing a marketing communications plan designed to achieve the desired positioning for the hotel, as well as managing the sales and marketing budget that supports revenue attainment.

Responsibilities

• Responsible for leading & driving top line revenue for customary sales segments to include group, volume transient for the primary hotel.
• Assesses & reacts to market trends, market share & the competitive hotel environment.
• Develops and implements a marketing communications plan designed to achieve the desired positioning of the hotel, as well as manage the sales & marketing budget that supports all initiatives.
• Act as the hotel's voice of the customer and communicate key issues/concerns at all levels of the organization.
• Fluent in reading/assimilating/using Smith Travel Research data, financial P&L, mix of sales, forecasting, group pace/position & a wide array of traditional hotel reporting.
• Ability to understand and communicate market trends, demand generators, supply/demand and economic factors affecting hotel performance.
• Conduct comprehensive competitive set reviews, SWOT analysis & keep tabs on new supply.
• Develop/implement key segment strategy & managing key accounts (both existing & target).
• Design effective sales deployment schemes & market assignments.
• Develop sales goals designed to achieve budget & market share targets.
• Manage group pace measurement and set sales production goals.
• Manage sales activity & travel schedule.

Qualifications

• At least a minimum of 3-5 years' experience as a Director of Sales, with prior hotel sales experience preferred in IHG, Marriott, Hilton or Wyndham.
• Experience and sales oversight of multiple hotels preferred.
• Experience dealing with/communicating with ownership groups and asset management.
• Proficient in managing/using sales automation (i.e. DELPHI, STS or alternative) & PMS systems.
• Experience working collaboratively with revenue management & operation teams.
• Well-rounded knowledge of all market segments and channel distribution sources, as well as ability to develop a strategic plan for each.
• Excellent communication and presentation skills.
• Strong interpersonal skills and ability to work in a team environment.
• Must be proficient in MS Office including Word, Excel, and Power Point.
• Must be able to multitask and prioritize departmental functions to meet deadlines.

We offer a competitive salary, bonus structure, and benefits package including BCBS of AL health, dental, and vision, employer paid Life, AD&D, and LTD coverages, Simple IRA plan with company match, an EAP program, and a Wellness Plan. 

We are an equal opportunity employer who participates in the eVerify program. It is our policy to provide equal opportunities for all individuals without regard to race, color, national origin, religion, sex, sexual orientation, gender identity, gender expression, pregnancy, age, disability, protected veteran status, genetic information, or any other classification protected by applicable law.

Qualifications