What are the responsibilities and job description for the Junior Digital Strategy Analyst position at Augment Jobs?
Position Overview: As a Junior Digital Strategy Analyst, you will assist in the development and execution of digital marketing strategies, analyze digital performance metrics, and support strategic initiatives to optimize our online presence. You will work closely with senior analysts and digital marketing teams to provide insights and recommendations based on data-driven analysis.
Key Responsibilities
Key Responsibilities
- Assist in the creation and implementation of digital marketing strategies and campaigns.
- Monitor and analyze digital performance metrics, including website traffic, social media engagement, and conversion rates.
- Generate reports on digital marketing performance and provide actionable insights to improve campaign effectiveness.
- Conduct market research and competitor analysis to identify trends and opportunities.
- Support the development of digital content strategies and assist with content creation as needed.
- Collaborate with cross-functional teams to ensure alignment with overall business objectives.
- Participate in brainstorming sessions and contribute innovative ideas for digital initiatives.
- Stay updated on industry trends, emerging technologies, and best practices in digital marketing.
- Bachelor’s degree in Marketing, Business, Data Analytics, or a related field.
- 1-2 years of experience in digital marketing, data analysis, or a similar role (internships included).
- Strong analytical skills with proficiency in data analysis tools (e.g., Google Analytics, Excel).
- Basic understanding of digital marketing channels and platforms (e.g., SEO, SEM, social media, email marketing).
- Excellent communication skills and the ability to present data-driven insights effectively.
- Detail-oriented with strong organizational and time management skills.
- Ability to work independently and as part of a team in a fast-paced environment.
- Experience with digital marketing software and tools (e.g., Google Ads, SEMrush, HubSpot).
- Familiarity with data visualization tools (e.g., Tableau, Power BI).
- Knowledge of HTML/CSS and web development principles.
- Competitive salary and benefits package.
- Opportunities for professional growth and career advancement.
- Dynamic and inclusive work environment.
- Access to ongoing training and development resources.
- Flexible work arrangements and work-life balance support.
