What are the responsibilities and job description for the Director of Content and Art Direction position at Aurate New York?
About Us : Aurate is redefining fine jewelry with a modern, ethical, and accessible approach. Known for our timeless designs, sustainable sourcing, and commitment to empowering individuals.
Job Summary : We are seeking a Director of Content and Art Direction to lead and elevate our brand presence across all social media channels. This individual will be responsible for building and executing our creative vision, ensuring our content resonates with our audience and drives brand engagement.
Key Responsibilities :
- Develop art direction and visual strategy across all social media channels.
- Stay ahead of trends in fashion, jewelry, and digital content to ensure the brand remains relevant, as well as stay updated on social media trends and platform updates to create innovative and timely content.
- Build, organize, and update our social media marketing calendar to reflect our brand messaging, product launches, and seasonal campaigns.
- Lead the ideation, planning, production, and posting of content for all social media channels.
- Pitch, develop, and execute engaging visual and written content, including photos, videos, and carousels, for social media platforms (Instagram, TikTok, Pinterest, and others).
- Interact with followers, respond to comments and messages, and cultivate an online community.
- Monitor content performance, analyze key metrics, and provide insights for optimizing future content and campaigns.
- Capture behind-the-scenes social media assets on set.
Qualifications :
What We Offer :
Seniority level
Not Applicable
Employment type
Full-time
Industries
Retail Luxury Goods and Jewelry
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