What are the responsibilities and job description for the Customer Marketing Manager (Enterprise Healthcare Software) position at Authenticx?
Company Description
Who is Authenticx?
Authenticx is on a mission to help humans understand humans. Our platform is the new standard for humanizing customer interaction data at scale. We do this by channeling our passion and talent into helping health care leaders listen to their conversational data in a way that delivers value to the enterprise.
What we offer our team members?
- A culture based on our core values of Authenticity, Courage and Having Fun
- A collaborative environment that supports your personal and professional development
- Remote/virtual working flexibility
- Free health insurance options
- Comprehensive benefits - medical, vision, dental, life, and disability insurance
- HSA and FSA plans
- 401(K)
- Unlimited vacation time
- Generous paid holidays, sick leave, and parental leave
- Perks at Work membership for discounts on shopping, travel and much more
Job Description
The Customer Marketing Manager will play a key role in developing and executing customer marketing strategies to drive customer advocacy and expansion. This role will work cross-functionally with the Revenue, Customer Success, and Product teams to develop customer marketing campaigns, experiences, and collateral to deliver an exceptional customer experience and drive growth.
Key Responsibilities
- Develop and execute Authenticx's customer marketing strategy to drive customer retention and expansion.
- Build rapport with customers to increase customer advocacy, tell their stories, and drive revenue opportunities.
- Manage and execute customer events and groups, including our annual summit and Customer Advisory Board, to drive engagement, community, and expansion
- Develop and execute customer marketing programs through a variety of channels, including email, events, webinars, direct mail, and account-based marketing
- Identify and leverage Authenticx’s biggest advocates to develop customer referrals, testimonials, and case studies
- Create impactful customer emails, including automated workflows, to drive adoption, retention, and renewal
- Collaborate cross-functionally to develop collateral, campaigns, experiences, and for Authenticx’s customer base
- Track and analyze program performance, effectiveness, and ROI. Use data to inform strategy and next steps.
Qualifications
Our ideal Customer Marketing Manager will possess the following qualifications:
- 5 years of channel marketing experience, ideally in a B2B SaaS environment
- Ability to come into the Indianapolis office as needed (approximately 1x per week)
- Willingness and ability to travel to events throughout the US for customer events, including some overnight travel
- Strong project management skills, with the ability to handle multiple initiatives simultaneously and prioritize in a fast-paced environment.
- Excellent written and verbal communication skills, with a proven ability to create impactful marketing content and sales enablement materials.
- Results-oriented marketer proficient in using HubSpot or related CRM to analyze marketing data, metrics, and KPIs to evaluate success and inform decision-making.
- Passion for connecting with and understanding customers
- Demonstrated experience working cross-functionally with Customer Success, Account Management, Product, and other Marketing teams to drive customer retention and expansion.
Additional Information
- We are seeking candidates in the Greater Indianapolis area who can work in a hybrid setting (in-office and remote).
- Employment visa sponsorship is not provided.
