What are the responsibilities and job description for the Field Marketing Manager position at AutoCamp?
Job Type
Full-time
Description
Job Title : Field Marketing Manager
Location : Remote with travel required to 10 locations domestically
About AutoCamp & Field Station :
AutoCamp and Field Station are leading outdoor brands with 10 unique locations across the country, offering luxurious outdoor experiences for travelers seeking to connect with nature without sacrificing comfort. We specialize in creating exceptional, unforgettable stays in beautifully designed Airstreams, tents, and cabins, providing an experience that's both immersive and indulgent. Our mission is to bring people closer to nature while offering the amenities of a boutique hotel.
Position Overview :
AutoCamp is looking for a dynamic, organized, and creative Field Marketing Manager to join our marketing team. This role will be responsible for executing regional marketing strategies and overseeing on-the-ground marketing initiatives across all AutoCamp & Field Station locations. The Field Marketing Manager will work with the Basecamp marketing team and property operations to drive awareness, engagement, and customer acquisition at each of our locations. The ideal candidate is a strategic thinker, with the ability to execute impactful events, programming, partnerships, and campaigns that resonate with local audiences, enhance the AutoCamp brand and drive bookings.
Key Responsibilities :
Local Marketing Strategy :
Develop and implement local marketing campaigns and strategies to drive brand awareness and bookings at each AutoCamp location.Event Planning & Execution :
Plan and help manage on-site partnership events, including grand openings, pop-up experiences, seasonal events, and content creator visits. Coordinate all logistical aspects then turn over to the property Sales team to ensure flawless execution.Partnership Development :
Build and maintain relationships with local businesses, influencers, tourism boards, and community organizations to drive collaborative marketing initiatives.Brand Representation :
Serve as the AutoCamp brand ambassador on the ground, ensuring that brand messaging is consistently conveyed across all local marketing efforts (ie : onbrand music playing, property looking its best, VIP amenity program in place)Customer Engagement :
Develop and manage community engagement programs, such as loyalty initiatives, special promotions, and local contests, to build a loyal customer base.Performance Tracking & Reporting :
Monitor the success of local marketing initiatives through performance metrics and KPIs. Report on results to key stakeholders and adjust strategies accordingly.Collaboration with Cross-Functional Teams :
Work closely with the corporate marketing team, sales, and operations to align on goals, messaging, and promotional activities.Market Research :
Conduct ongoing research into local market trends, competitors, and customer preferences to adapt strategies and keep AutoCamp top of mind.Requirements
DESIRED SKILLS AND EXPERIENCE
Required :
Min. 4 years of experience in field marketing, event management, or a related marketing role, preferably within hospitality, travel, or lifestyle brands.Strong understanding of regional / local marketing strategies, and the ability to tailor national campaigns for specific markets.Proven track record in organizing and executing successful events, promotions, and partnerships.Ability to track creative requests with designersExcellent communication and relationship-building skills with the ability to collaborate with diverse teams and external partners.Exceptional organizational skills with a keen attention to detail.Ability to work independently and manage multiple projects across different locations.Flexibility to travel to AutoCamp locations (approximately 30-35% of the time).Passion for outdoor experiences and the AutoCamp brand is a plus.Proficiency with digital marketing tools, social media platforms, and CRM systems.Strongly Preferred :
Certified in Google Analytics or demonstrated completion of Google Analytics Academy coursesExperience working at a multi-location company with a strong national brand presenceExperience in market analysis and GTM strategiesRelationships in-market with like-minded brandsTHE RIGHT PERSON WILL HAVE....
A passion for hospitality and the great outdoors.Strong relationship and negotiation skills.Strong verbal and written communication skills.Able to work independently and follow projects through to completion.Thoroughness and attention to detail.Must be a MacGyver, able to find creative solutions when issues arise, with limited resources.Must be able to convey information and ideas clearly.What We Offer :
Competitive salary and benefits package ($95-110k base salary)Opportunities for professional growth and developmentA fun, supportive, and dynamic work environmentEmployee discounts on AutoCamp staysThe chance to work in one of the most exciting and innovative sectors of hospitality
Salary Description
95-110k per year plus benefits
Salary : $95,000 - $110,000
