What are the responsibilities and job description for the Content Specialist position at Autowash Car Washes?
We are looking for a savvy content specialist (graphic design and/or video media) to help carry the torch of the content creation process for Autowash. As a content specialist, you will be required to identify and research desired target audiences, manage the content creation and publishing process, and work with a team to continue to monitor consumer and content metrics.
To best ensure success as a content specialist, you should have a keen eye for detail, be highly creative, and hungry to be part of something big.
Responsibilities:
- Capture and manage photographic and video content and the dissemination of that content through various social media platforms
- Generate original campaign artwork upon request including modifying existing content for appropriate use in digital channels (e.g., email, Facebook and YouTube)
- Proofread and edit all content before publishing, ensure messaging and content are consistent with and integrated into campaign approved internal/external messaging
- Manage content calendars and ensure that the content remains consistent across all platforms.
- Coordinate with the marketing team to ensure the timely delivery of all individual content pieces and completed assignments.
- Research content and consumer trends to ensure that content is relevant and appealing.
- Track consumer and content analytics and generate reports and presentations.
- Keep up to date with content trends, consumer preferences, and advancements in technology.
