Content Specialist

Content Specialist

Division / Department: Marketing

Level / Grade: Individual Contributor

Location: Denver

Employment Type: Full Time, Exempt

Telecommute: Hybrid

Years of Experience:5 years of experience in a similar position

Position Summary:

The Content Specialist will be responsible for creating, editing, and optimizing content across multiple platforms to support the company’s marketing and communication strategies. This role involves producing high-quality content that resonates with the target audience, enhances the company’s online presence, and drives engagement. The ideal candidate will have a strong background in content creation, an eye for detail, and the ability to adapt content for various channels, including websites, blogs, social media, and email campaigns.

Job Responsibilities:

• Develop engaging, high-quality content for various platforms, including websites, blogs, email campaigns, social media, and marketing materials.
• Edit and proofread content for accuracy, grammar, tone, and alignment with brand messaging.
• Ensure all content is optimized for search engines, incorporating relevant keywords and best practices for improved search rankings.
• Maintain and execute a content calendar, ensuring timely delivery of content to align with marketing campaigns and business goals.
• Tailor content for different platforms, ensuring consistency in messaging while adapting tone and style to suit each channel (e.g., social media vs. long-form blog posts).
• Research and understand the target audience to create content that addresses their needs, challenges, and interests, driving engagement and interaction.
• Work closely with marketing, design, and product teams to align content efforts with broader marketing initiatives and business objectives.
• Monitor the performance of content across channels using analytics tools, adjusting strategies and content to improve engagement and conversions.
• Ensure all content aligns with the company’s brand voice, tone, and visual identity guidelines.
• Stay up to date with content marketing trends, emerging platforms, and best practices to ensure the company’s content remains relevant and engaging.

Minimum Requirements:

• Bachelor’s degree in Marketing, Communications, Journalism, English, or a related field (or equivalent experience).
• 5 years of experience in content creation, writing, and editing for digital platforms.
• Experience with SEO optimization and using content management systems (CMS) such as WordPress, HubSpot, or similar.
• Familiarity with content performance tracking tools such as Google Analytics, SEMrush, or Ahrefs.

Skills Required:

• Content Creation and Writing: Strong writing and storytelling skills with the ability to create engaging content that resonates with diverse audiences across platforms.
• Editing and Proofreading: Excellent attention to detail for editing and proofreading, ensuring accuracy, clarity, and consistency in all content.
• SEO Knowledge: Experience optimizing content for search engines, with a solid understanding of keyword research and SEO best practices.
• Content Calendar Management: Proven ability to manage a content calendar and meet deadlines while juggling multiple content projects.
• Cross-Platform Content Adaptation: Ability to tailor content for various channels, maintaining brand consistency while adjusting tone and format to suit the platform.
• Audience Research and Engagement: Experience conducting audience research to create targeted content that drives engagement and builds connections with readers.
• Collaboration Skills: Strong communication and collaboration skills to work effectively with cross-functional teams, including marketing, design, and product teams.
• Analytics and Performance Tracking: Proficiency in using analytics tools to track content performance and the ability to adjust strategies based on data-driven insights.
• Brand Alignment: Ability to maintain and reinforce the company’s brand voice and messaging in all content produced.
• Adaptability and Trend Awareness: A creative mindset with the ability to stay current with content marketing trends and adjust strategies to keep content fresh and engaging.
• Operational Platforms: Strong proficiency in the Microsoft Office Suite (Word, Excel, PowerPoint) and the Google platform, including Google Docs, Gmail, Google Calendar, Chat, and Google Analytics.
• Confidentiality: Demonstrated ability to manage confidential and non-standard information with discretion.