What are the responsibilities and job description for the Demand Generation Associate position at Autura?
At Autura, we're revolutionizing the towing and recovery industry with cutting-edge software that makes a real difference for our customers. From towing service providers to local governments, our tools—like Towing Management Systems, ARIES Dispatch, and Impound solutions—are designed to simplify operations, boost safety, and drive success. Joining Autura means being part of a team that's passionate about innovation, collaboration, and making the world a little safer and smarter every day. Ready to help us pave the way?
About the Role :
At Autura, we're all about the team and looking for individuals who embody empathy, ambition, and a strong team spirit. Right now, we're looking for a Demand Generation Associate to join our Marketing Department. As the Demand Generation Associate, you'll be the driving force behind our campaigns, crafting strategies that generate leads and accelerate pipeline growth. You'll collaborate closely with our marketing and sales teams, executing data-driven campaigns that deliver measurable results. Your superpower? The ability to analyze performance, optimize efforts, and show ROI like a true pro. Whether it's tweaking campaigns to perfection or diving deep into the data, you'll be in the driver's seat of shaping our success.
What You'll Be Doing :
- Plan and execute multi-channel demand generation campaigns, including digital ads (LinkedIn, Meta), email marketing, and social media.
- Use tools like Google Analytics, HubSpot, and Salesforce to track campaign performance and optimize for maximum ROI.
- Create and manage paid media campaigns, continuously analyzing results to drive improvements.
- Collaborate closely with sales teams to align on target audiences and convert leads into valuable opportunities.
- Partner with product teams to craft messaging that resonates with target segments and drives conversions.
- Develop content and assets for lead nurturing, ensuring a seamless conversion process.
- Track and report on key performance indicators (KPIs) such as lead generation, conversion rates, and revenue impact.
- Analyze market trends, customer insights, and competitor activity to adjust and refine campaign strategies.
- Maintain brand consistency and ensure adherence to company guidelines across all campaign materials.
About You :
Who We Are & Benefits :
Autura is committed to providing modernized benefits and cultural perks.
Autura is dedicated to creating an equitable, inclusive, and supportive work environment that brings people together from diverse backgrounds, experiences, and perspectives. We purposefully cultivate a workplace where team members can thrive authentically and tenaciously to innovate, grow, and achieve both individual and shared goals. We recognize that creating an inclusive environment requires continuous effort and a willingness to adapt. As we continue to grow, we will proactively adapt our practices to embrace the diverse future ahead, promoting a culture of opportunity for all.
Equal Opportunity Employer :
We are an equal opportunity employer and value diversity on our team. We do not discriminate on the basis of race, color, religion, sex, national origin, gender, sexual orientation, age, disability, veteran status, or any other legally protected status.
For this role, the base salary range is $70,000 - $80,000. Total compensation also includes a competitive benefits package. A salary offer will be determined by several factors including experience, skill level, education, internal pay equity, and other relevant business considerations. We review all team members' pay and compensation programs regularly to ensure competitive and fair pay.
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Salary : $70,000 - $80,000
