What are the responsibilities and job description for the Marketing Manager Job at Avance Consulting in Fremont position at Avance Consulting?
Job Description
Job Description
The Marketing Manager position at the Company offers a strategic role focused on leveraging Artificial Intelligence (AI) to optimize marketing efforts across various channels and functions. The role involves a combination of leadership, AI expertise, and hands-on campaign management.
Key Responsibilities :
AI-driven marketing strategies : Develop and implement integrated marketing strategies that incorporate AI insights to enhance brand awareness, lead generation, and customer retention.
Cross-functional leadership : Lead teams across digital marketing, content, and sales to ensure alignment with business goals and optimize performance.
AI tools for campaign optimization : Use AI technologies to optimize campaigns across SEO, SEM, social media, and email marketing, improving targeting and decision-making.
Market research : Conduct AI-driven research to identify growth opportunities, analyze competitors, and gain insights into customer behavior for more precise segmentation.
Content and brand management : Oversee content marketing, ensuring alignment with brand voice and target audiences, while integrating AI-based personalization strategies.
Budget and resource management : Manage marketing budgets and resources efficiently, using AI to track ROI and maximize returns.
Performance monitoring and reporting : Analyze and report on marketing performance, providing actionable insights and optimization recommendations using AI-driven tools.
Industry trends and AI innovation : Stay updated with AI trends in marketing and recommend innovative strategies to enhance effectiveness.
Event marketing : Lead strategies for trade shows, conferences, and media outreach, utilizing AI to measure engagement and impact.
Qualifications :
Experience : Minimum of 7 years in marketing with at least 3 years in a managerial or leadership role. B2B or cable manufacturing sector experience is a plus.
AI expertise : Proficiency in AI tools for marketing, including predictive analytics, automation, and personalization, is essential.
Digital marketing knowledge : Strong understanding of platforms like Google Analytics, SEO, SEM, social media, and content management systems, with a focus on AI-enhanced efficiency.
Leadership skills : Ability to lead teams, collaborate with different departments, and manage multiple projects in a fast-paced environment.
Education : Bachelor's in marketing, business administration, or a related field. A master’s degree or advanced certifications in marketing or AI is a plus.
Desirable skills :
AI tools experience : Familiarity with AI-driven marketing tools such as chatbots, predictive analytics, and automated customer journeys.
Strong communication : Ability to engage and influence stakeholders at various levels with clear communication and presentation skills.
Budget and ROI management : Experience in managing marketing budgets and using AI to track and optimize ROI.
This role provides an exciting opportunity to lead AI-driven marketing initiatives at the forefront of technological innovation in the cable solutions industry.
