What are the responsibilities and job description for the Senior CRM Marketing Manager / Consultant (Loyalty and Retention campaigns) position at Avani Tech Solutions Private Limited?
Note: Must be authorised and willing to work on W2. Can't do C2C Corp to Corp or 1099.
Location: Ashburn VA, Hybrid: Onsite 2 days a week
In this role, you will play a key part in developing and executing data-driven loyalty and retention campaigns to drive engagement, drive usage, optimize revenue, reduce early tenure churn and strengthen customer loyalty. This includes a focus on supporting legally required communications, building strong customer appreciation programs and crafting seamless onboarding and post-purchase experiences.
Responsibilities
5 years of proven experience in a B2B marketing role with a focus on CRM, email marketing, lifecycle marketing, demand generation, and/or customer analytics, demonstrating a strong track record of success in improving customer retention.
Location: Ashburn VA, Hybrid: Onsite 2 days a week
In this role, you will play a key part in developing and executing data-driven loyalty and retention campaigns to drive engagement, drive usage, optimize revenue, reduce early tenure churn and strengthen customer loyalty. This includes a focus on supporting legally required communications, building strong customer appreciation programs and crafting seamless onboarding and post-purchase experiences.
Responsibilities
- Collaborate with segment lead to execute omni-channel marketing campaigns (email, SMS, direct mail) focused on nurturing customer relationships and fostering loyalty.
- Develop comprehensive marketing briefs outlining campaign objectives, target audience insights, and desired outcomes tailored to the customer lifecycle stage.
- Collaborate with data strategists to define and segment target audiences for personalized messaging and campaign optimization
- Analyze campaign performance, track KPIs, and generate actionable insights to continuously improve program effectiveness, focusing on customer retention and churn reduction
- Develop and implement customer appreciation programs that recognize and reward loyal customers, fostering a sense of community and value.
- Design and optimize onboarding experiences for new customers, ensuring a smooth transition and setting the foundation for long-term engagement.
- Implement post-purchase campaigns that encourage repeat business, gather valuable feedback, and solidify customer loyalty.
- Partner with business intelligence to address key drivers of early tenure churn
5 years of proven experience in a B2B marketing role with a focus on CRM, email marketing, lifecycle marketing, demand generation, and/or customer analytics, demonstrating a strong track record of success in improving customer retention.
- Deep understanding of customer re-engagement and retention strategies, including best practices for onboarding, post-purchase engagement, and building customer loyalty.
- Strong experience with direct and digital marketing channels, showcasing the ability to leverage a variety of channels to effectively reach and engage customers.
- Expertise with Marketo
- Data-driven mindset with a strong understanding of marketing analytics and reporting, capable of using data to inform decision-making and measure the effectiveness of marketing initiatives.
