CRM Marketing Consultant

Location: Ashburn, VA

Work Setup: Hybrid (Two days in office per week, not mandatory)

Experience Level: 7 years

About The Role

We are seeking a creative and analytical CRM Marketing Consultant to join our high-performing Business Markets Segment Marketing team. In this role, you will develop and execute data-driven loyalty and retention campaigns to drive engagement, optimize revenue, reduce early tenure churn, and strengthen customer relationships through seamless onboarding and post-purchase experiences.

CRM Marketing Consultant Responsibilities

• Lead the development and execution of omni-channel marketing campaigns (email, SMS, direct mail) focused on nurturing customer relationships
• Create comprehensive marketing briefs outlining campaign objectives, target audience insights, and desired outcomes
• Partner with data strategists to define and segment target audiences for personalized messaging
• Manage agency relationships and provide strategic direction throughout the creative development process
• Analyze campaign performance and track KPIs to continuously improve program effectiveness
• Design and implement customer appreciation programs that recognize and reward loyalty
• Optimize onboarding experiences and post-purchase campaigns to encourage repeat business
• Collaborate with business intelligence to address key drivers of early tenure churn
  
  

CRM Marketing Consultant Required Qualifications

• 7 years of proven experience in B2B marketing with focus on CRM, email marketing, and lifecycle marketing
• Deep understanding of customer re-engagement and retention strategies
• Strong experience with direct and digital marketing channels
• Expertise with Marketo
• Proven ability to manage external agencies and vendor relationships
• Data-driven mindset with strong analytics and reporting capabilities
• Excellent communication and presentation skills
• Highly organized with ability to manage multiple projects in a fast-paced environment
• Collaborative team player who can work independently and take initiative
  
  

Preferred Qualifications

• BS in Marketing, MBA preferred
• Telecommunications industry and wireless marketing experience
• Small business marketing experience
• Strong work ethic and results-driven mindset
• Adaptable to fast-paced, dynamic environments
• Passionate about driving customer engagement and loyalty
  
  

The ideal CRM Marketing Consultant candidate will combine analytical expertise with creative marketing strategies to build and maintain strong customer relationships. If you're excited about developing innovative loyalty programs and driving customer retention through data-driven campaigns, we'd love to hear from you.

We look forward to reviewing your application!