What are the responsibilities and job description for the Director, Strategic Workflow Marketing position at Avantor?
The Opportunity
At Avantor, people are the most important part of our success because they drive our global performance. That’s why our Operations, Lab Services, Sales, and many other Avantor teams rely on our talent acquisition initiatives to attract, engage and hire the right talent. Avantor’s Strategic Marketing vertical is a crucial part of this mix, enabling all our internal teams worldwide to grow beyond their limits.
Accountable for driving global financial performance of AVTR specialty workflow products and solutions, including life science and analytical chemistry. The successful candidate owns and executes the development, implementation, and optimization of successful marketing plans that advance portfolio strategy and drive accelerated, profitable growth within specialty workflows. Oversees a team of workflow specialists and directs commercial sales specialist, eCommerce, digital marketing, event planning, and portfolio management teams to ensure that short and long-term growth objectives are met.
What We’re Looking For
The above statements are intended to describe the general nature and level of work being performed by employees assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required of employees assigned to this position. Avantor is proud to be an equal opportunity employer.
Why Avantor?
Dare to go further in your career. Join our global team of 14,000 associates whose passion for discovery and determination to overcome challenges relentlessly advances life-changing science.
The work we do changes people's lives for the better. It brings new patient treatments and therapies to market, giving a cancer survivor the chance to walk his daughter down the aisle. It enables medical devices that help a little boy hear his mom's voice for the first time. Outcomes such as these create unlimited opportunities for you to contribute your talents, learn new skills and grow your career at Avantor.
We are committed to helping you on this journey through our diverse, equitable and inclusive culture which includes learning experiences to support your career growth and success. At Avantor, dare to go further and see how the impact of your contributions set science in motion to create a better world. Apply today!
EEO Statement
We are an Equal Employment/Affirmative Action employer and VEVRAA Federal Contractor. We do not discriminate in hiring on the basis of sex, gender identity, sexual orientation, race, color, religious creed, national origin, physical or mental disability, protected Veteran status, or any other characteristic protected by federal, state/province, or local law.
If you need a reasonable accommodation for any part of the employment process, please contact us by email at recruiting@avantorsciences.com and let us know the nature of your request and your contact information. Requests for accommodation will be considered on a case-by-case basis. Please note that only inquiries concerning a request for reasonable accommodation will be responded to from this email address.
For more information about equal employment opportunity protections, please view the Equal Employment Opportunity is THE LAW Poster, EEO is the Law Poster Supplement, and Pay Transparency Non-Discrimination Provision.
3rd Party Non-Solicitation Policy
By submitting candidates without having been formally assigned on and contracted for a specific job requisition by Avantor, or by failing to comply with the Avantor recruitment process, you forfeit any fee on the submitted candidates, regardless of your usual terms and conditions. Avantor works with a preferred supplier list and will take the initiative to engage with recruitment agencies based on its needs and will not be accepting any form of solicitation.
At Avantor, people are the most important part of our success because they drive our global performance. That’s why our Operations, Lab Services, Sales, and many other Avantor teams rely on our talent acquisition initiatives to attract, engage and hire the right talent. Avantor’s Strategic Marketing vertical is a crucial part of this mix, enabling all our internal teams worldwide to grow beyond their limits.
Accountable for driving global financial performance of AVTR specialty workflow products and solutions, including life science and analytical chemistry. The successful candidate owns and executes the development, implementation, and optimization of successful marketing plans that advance portfolio strategy and drive accelerated, profitable growth within specialty workflows. Oversees a team of workflow specialists and directs commercial sales specialist, eCommerce, digital marketing, event planning, and portfolio management teams to ensure that short and long-term growth objectives are met.
What We’re Looking For
- Education: Bachelor’s degree in the life sciences, marketing, business, or a related field (Master’s degree preferred)
- Experience: 8-10 years of experience in research science, scientific sales, marketing, or scientific product management
- Demonstrated experience in sales enablement, product launch, solution selling, and account-based marketing
- Global Perspective: Experience working in a global environment, with an understanding of diverse markets and cultures
- Deep understanding of scientific research workflows, laboratory techniques, and tools commonly used by researchers and scientists.
- Strong analytical skills and ability to interpret data to measure campaign effectiveness, identify trends, and make data-driven decisions.
- Excellent communication and writing skills, with the ability to translate technical information into compelling and accessible content for scientific audiences.
- Collaboration and teamwork skills to work effectively with cross-functional teams and stakeholders, including commercial sales specialists and portfolio management teams.
- Results-oriented mindset with a focus on driving lead generation, customer acquisition, and revenue growth through targeted marketing initiatives.
- Adaptability and flexibility to thrive in a dynamic and evolving industry landscape, staying abreast of advancements in scientific research and technology.
- Financial Accountability: Own the financial performance of specialty workflows, including life sciences and analytical chemistry (buy-sell model).
- Strategy Development & Execution: Lead the development, execution, and optimization of marketing strategies to promote specialty workflow products and solutions to researchers, laboratories, and academic institutions.
- Content Creation: Oversee the creation of engaging content such as whitepapers, case studies, eCommerce materials, and technical articles to educate and engage scientific professionals, driving product awareness and adoption.
- Sales Enablement: Develop data-driven customer targeting strategies, sales tools, and customer-facing materials to support commercial sales specialists in executing efficient sales programs.
- Market Insight & Forecasting: Cultivate a deep understanding of the market, competitive landscape, and end user needs to inform portfolio optimization, positioning, and business forecasting.
- Cross-functional Collaboration: Work closely with product management, segment marketing, and marketing operations teams to align marketing initiatives with broader business objectives.
- Sales Support & Lead Generation: Provide guidance to commercial sales specialists in leveraging marketing assets and campaigns for lead generation, customer acquisition, and increasing customer lifetime value (LTV).
- Team Leadership & Development: Build, lead, and mentor a team of domain expert workflow specialists, fostering a culture of marketing excellence, talent development, and succession planning.
The above statements are intended to describe the general nature and level of work being performed by employees assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required of employees assigned to this position. Avantor is proud to be an equal opportunity employer.
Why Avantor?
Dare to go further in your career. Join our global team of 14,000 associates whose passion for discovery and determination to overcome challenges relentlessly advances life-changing science.
The work we do changes people's lives for the better. It brings new patient treatments and therapies to market, giving a cancer survivor the chance to walk his daughter down the aisle. It enables medical devices that help a little boy hear his mom's voice for the first time. Outcomes such as these create unlimited opportunities for you to contribute your talents, learn new skills and grow your career at Avantor.
We are committed to helping you on this journey through our diverse, equitable and inclusive culture which includes learning experiences to support your career growth and success. At Avantor, dare to go further and see how the impact of your contributions set science in motion to create a better world. Apply today!
EEO Statement
We are an Equal Employment/Affirmative Action employer and VEVRAA Federal Contractor. We do not discriminate in hiring on the basis of sex, gender identity, sexual orientation, race, color, religious creed, national origin, physical or mental disability, protected Veteran status, or any other characteristic protected by federal, state/province, or local law.
If you need a reasonable accommodation for any part of the employment process, please contact us by email at recruiting@avantorsciences.com and let us know the nature of your request and your contact information. Requests for accommodation will be considered on a case-by-case basis. Please note that only inquiries concerning a request for reasonable accommodation will be responded to from this email address.
For more information about equal employment opportunity protections, please view the Equal Employment Opportunity is THE LAW Poster, EEO is the Law Poster Supplement, and Pay Transparency Non-Discrimination Provision.
3rd Party Non-Solicitation Policy
By submitting candidates without having been formally assigned on and contracted for a specific job requisition by Avantor, or by failing to comply with the Avantor recruitment process, you forfeit any fee on the submitted candidates, regardless of your usual terms and conditions. Avantor works with a preferred supplier list and will take the initiative to engage with recruitment agencies based on its needs and will not be accepting any form of solicitation.
