What are the responsibilities and job description for the Senior Manager, Marketing (L’Oréal Professionnel Haircare) position at Avature?
Division : Professional Products DivisionLocation : New York, New YorkWho We Are : For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business : Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.At L’Oréal Professional Products, our mission is to support hairdressers, develop the hair industry sustainably, and lead the digital transformation of our industry with a customer-centric approach. Our brands portfolio includes L’Oréal Professionnel, Kérastase, Redken, Matrix, and Pureology.What You Will Do : L’Oréal Professionnel is looking for an entrepreneurial and highly motivated senior brand marketing manager to help drive best-in-class programs for the US haircare category. The person in this role will execute and develop comprehensive brand-building plans, in line with the objectives of the division, including 360 marketing plans, new product launches (SalonCentric / Sephora / Amazon), promotions / animations, and communication strategies targeting haircare industry professionals and consumers.Key responsibilities include : Represent key ranges within the total brand Haircare category and lead marketing operations including US portfolio management, new product development, claims, education, product updates / renovations, and packaging.Lead Haircare category relationship with SalonCentric and develop omni-channel strategies as well as planning & execution for all e-commerce, promotions, merchandising, launches, stylist outreach and marketing animations to meet annual budget goals.Drive US go-to-market activations for key product launches across multiple platforms and retailers, working collaboratively with the brand consumer marketing lead on programming for Amazon and Sephora.Partner with PPD media team on brand media, advocacy, and communications campaigns to support hero e-commerce initiatives.Collaborate with cross-functional teams to ensure on-time delivery of impactful creative assets, product, and digital support for owned launches and projects.Oversee and manage the brand / professional marketing budget.Prepare and deliver presentations to internal and external sales, distributor, and management teams.Create strong collaborative relationships with the DMI and cross-functional teams : sales, creative, education, supply / demand, SalonCentric, etc.Conduct marketing research across all touchpoints (salons, stylists, industry reports, social platforms, etc.) to understand and derive key marketing insights, trends, and competitive activities to inform launch development and communications & marketing plans.What We Are Looking For : Required Qualifications : 5-7 years of brand or product marketing experience.Exceptional knowledge of the professional beauty industry and the SalonCentric channel as well as product and content trends.Understanding of metrics and performance measures for all distribution channels : sales, media, etc.Effective communication skills, French language skills a plus.Demonstrated ability to build collaborative relationships across functional areas of the business enabling the successful achievement of haircare initiatives.Strong execution skills and attention to detail.Ability to travel domestically periodically.What’s In It For You : Salary Range : $100,400-$143,000Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)Access to Company Perks (VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance)Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)Employee Resource Groups (Think Tanks and Innovation Squads)Access to Mental Health & Wellness ProgramsWe are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.#J-18808-Ljbffr
Salary : $100,400 - $143,000
