What are the responsibilities and job description for the Sr. Director, Marketing position at Avature?
City : State : CaliforniaTeam : MarketingWorking time : Full-TimeDescription & Requirements Position SummaryThe Sr. Director of Marketing is responsible for developing and executing Intercare Therapy's comprehensive marketing strategy, with a focus on elevating the brand, driving client acquisition, and fostering strong community relationships. This role will lead the company's brand refresh initiative, working closely with a brand agency to modernize our visual identity and messaging while maintaining our commitment to clinical excellence.The Director of Marketing will also manage the Field Marketing Sr. Manager, who is responsible for community outreach, client referrals, and local marketing programs. This position reports to the Senior Vice President, People Operations and Strategic Growth and has significant influence on the strategic direction of the organization.Salary Range$130,000 - $145,000, plus bonus and benefitsCompany OverviewIntercare Therapy, Inc. (ICT) provides evidence-based behavior therapy services that support individuals with autism and related disorders and their families. Our mission is to optimize the independence and quality of life of our clients and their families. We are committed to excellence in clinical practice, outstanding customer service, and being the employer of choice for top behavior analysts.Key ResponsibilitiesBrand Identity DevelopmentServe as the key liaison between Intercare Therapy and the brand agency managing the comprehensive brand refresh projectProvide strategic guidance and input on all aspects of the brand refresh, including visual identity updates, messaging, and brand guidelinesEnsure brand consistency across all marketing materials, digital platforms, and customer touchpointsDevelop and implement processes to maintain brand integrity and adherence to guidelinesLead the redesign and ongoing optimization of the Intercare Therapy website, incorporating best practices for user experience and conversionDevelop and execute a content marketing strategy, including the creation of educational articles, guides, and resourcesOversee email and SMS based marketing campaigns to engage prospective and current clients with informative and compelling contentManage social media channels, including paid advertising on platforms like Facebook, Instagram, and LinkedInCommunity Outreach and PartnershipsOversee the Field Marketing Manager's efforts to cultivate referral relationships with pediatricians, developmental specialists, and other healthcare providersSupport the establishment of collaborative partnerships with local schools and special education programsProvide guidance on the organization of community events, workshops, and sponsorships to raise awareness of Intercare Therapy's servicesFoster a positive reputation and encourage client testimonials and online reviewsSales Strategy and Client AcquisitionDevelop and implement a data-driven sales strategy to drive new client acquisition, in collaboration with the Field Marketing ManagerSupport in the strategic marketing of future diagnostic services to build pipeline of potential clients for Behavioral Health servicesLeverage case studies and client data to demonstrate the efficacy of Intercare Therapy's servicesAnalytics and Performance TrackingEstablish key performance indicators (KPIs) to measure the success of marketing initiativesBuild out of Salesforce based customer relationship management (CRM) system workflows and best practices to track leads, referrals, and client interactionsAnalyze marketing data and generate reports to inform strategy and optimize campaignsTeam ManagementProvide leadership and strategic direction to the Field Marketing ManagerSet goals, monitor performance, and support professional development for the marketing teamFoster a collaborative, data-driven, and goal-oriented culture within the marketing functionRequired QualificationsBachelor's degree in Marketing, Communications, or a related field7 years of experience in marketing, with a strong background in digital marketing and brand managementDemonstrated success in developing and executing comprehensive marketing strategiesProven track record of leading brand refresh or rebranding initiativesExcellent project management and collaboration skillsProficiency in data analysis and performance reportingExperience managing and mentoring a marketing teamFamiliarity with the healthcare or behavioral health services industry is preferredKey Skills and CompetenciesStrategic thinking and the ability to translate business objectives into effective marketing plansCreative problem-solving and a data-driven, analytical approach to decision-makingStrong written and verbal communication skills, with the ability to present complex information to diverse stakeholdersAdaptability and the ability to thrive in a fast-paced, continuously evolving environmentEffective leadership and team management skillsPassion for the Intercare Therapy mission and a commitment to excellence in client serviceNext StepsTo apply for this position, please submit your resume and a cover letter outlining your relevant experience and interest in the role.#J-18808-Ljbffr
Salary : $130,000 - $145,000
