What are the responsibilities and job description for the Category Growth Marketing Manager position at AVE by Korman Communities?
Our best-in-class hospitality brand is growing, and we are seeking hard-working and passionate top talent to grow their careers with us! If you are interested in being a pioneer with AVE as we continue to expand our portfolio of flexible-stay residential communities nationwide, apply today for an opportunity to join our winning team!
The Category Growth Marketing Manager (Short-term Rental or Furnished Apartment Focus) will develop and implement AVE's brand marketing strategy to promote the company's short-term, furnished rental solutions and drive demand and awareness nationwide. This senior-level marketing professional will develop and implement strategic plans specifically focused on enhancing our online visibility, driving traffic, increasing leads, and generating short-term furnished bookings in order to achieve the company's objectives and targets across every region.
As the Category Growth Marketing Manager, you will play a pivotal role in shaping and executing the furnished/short-term rental marketing strategy of AVE by Korman Communities nationwide. This strategic marketing role will be multifaceted, and you will lead all short-term/furnished rental marketing initiatives from strategy development all the way through execution. You must also be a collaborative team player with the ability to work closely and effectively with both senior leadership as well as cross-functional teams.
This position offers a unique opportunity to make a significant impact on the growth and success of our company as our portfolio of luxury, flexible-stay, residential communities continues to expand across the country.
The Category Growth Marketing Manager will report directly to the COO.
This role will have a hybrid schedule, which will be a mix of working onsite and from home, with up to 25% travel required as needed throughout all AVE markets nationwide.
Responsibilities
Marketing Strategy/Leadership
AVE is a brand of Korman Communities, a fifth-generation, family-owned-and-operated real estate company on a mission to create raving residents! Our first-class residential communities offer flexible living solutions - fully furnished apartments for month-to-month stays and contemporary unfurnished apartments for longer lease terms.
Our communities are designed to deliver unparalleled carefree living. We have professional, friendly teams on site to provide exceptional service, complimentary, on-demand, business and resort amenities for convenience, and fun resident events to create a sense of community.
While we own and operate a growing portfolio of best-in-class residential communities nationwide, our most important asset has always been our passionate, dedicated team members. We have a lot of longevity within our team because we commit to team members who embrace our values and promote our reputation for excellence. Many decades ago, we committed ourselves to a value system called QUEST which stands for Quality, Uniqueness, Excellence, Service, and Teamwork. The "S" representing "service," has been the driving force behind everything we do: service to our team members, service to our residents, service to our clients, and service to our communities.
Visit us online at https://www.aveliving.com/careers.
CCPA/CPRA Disclosure Notice
When you apply to a job on this site, the personal data contained in your application will be collected by Korman Communities.
Your personal data will be processed for the purposes of managing Korman Communities recruitment related activities, which include setting up and conducting interviews and tests for applicants, evaluating and assessing the results thereto, and as is otherwise needed in the recruitment and hiring processes. Such processing is legally permissible under CCPA 1798.145, pursuant to CPRA section 31 as necessary for the purposes of the legitimate interests pursued by Korman Communities, which are the solicitation, evaluation, and selection of applicants for employment.
Your personal data will be shared with Greenhouse Software, Inc., a cloud services provider located in the United States of America and engaged by Korman Communities to help manage its recruitment and hiring process on Korman Communities behalf. You can obtain a copy of the standard contractual clauses by contacting us at privacy@korman.com.
Your personal data will be retained by Korman Communities as long as Korman Communities determines it is necessary to evaluate your application for employment. Under the CCPA/CPRA, you have the right to request access to your personal data, to request that your personal data be rectified or erased, and to request that processing of your personal data be restricted by contacting us at privacy@korman.com.
The Category Growth Marketing Manager (Short-term Rental or Furnished Apartment Focus) will develop and implement AVE's brand marketing strategy to promote the company's short-term, furnished rental solutions and drive demand and awareness nationwide. This senior-level marketing professional will develop and implement strategic plans specifically focused on enhancing our online visibility, driving traffic, increasing leads, and generating short-term furnished bookings in order to achieve the company's objectives and targets across every region.
As the Category Growth Marketing Manager, you will play a pivotal role in shaping and executing the furnished/short-term rental marketing strategy of AVE by Korman Communities nationwide. This strategic marketing role will be multifaceted, and you will lead all short-term/furnished rental marketing initiatives from strategy development all the way through execution. You must also be a collaborative team player with the ability to work closely and effectively with both senior leadership as well as cross-functional teams.
This position offers a unique opportunity to make a significant impact on the growth and success of our company as our portfolio of luxury, flexible-stay, residential communities continues to expand across the country.
The Category Growth Marketing Manager will report directly to the COO.
This role will have a hybrid schedule, which will be a mix of working onsite and from home, with up to 25% travel required as needed throughout all AVE markets nationwide.
Responsibilities
Marketing Strategy/Leadership
- Analyze existing opportunities across the AVE portfolio and identify new B2B, B2C, and B2G marketing strategies and opportunities within markets with the goal of driving furnished demand and awareness. (i.e. Economic Business Council, Chambers, Advertising)
- Meet with onsite leadership at all communities to uncover furnished focused marketing opportunities specific to each individual region, develop marketing strategies and campaigns and mange execution to drive furnished sales goals
- Develop and implement a strategic brand marketing plan focused on AVE's furnished program to achieve company objectives and targets, with a primary focus on enhancing our online visibility, driving traffic to our website and deliver an elevated user experience
- Own the Development of the Furnished Go To Market strategy for new markets to achieve community-specific goals and drive furnished leasing velocity from pre-leasing through stabilization
- Develop outreach strategy for furnished individual referral business and drive activity
- Serve as Marketing Lead in B2B Marketing Calls for corporate business and project manage execution
- Collaborate with AVE sales leadership to support all furnished business opportunities, events, and initiatives targeting sports, entertainment, corporate business, etc. in every market
- Participate in department and interdepartmental planning and management teams, and work cross-functionally to improve processes within the organization
- Serve as a change agent to bring digital thinking and make end to end consumer experiences a priority for the organization
- Stay informed about industry trends and best practices in digital marketing, continuously seeking opportunities to innovate and improve our online marketing efforts
- Collaborate with Web Marketing Manager to develop and execute e-commerce strategies to drive furnished bookings and to enhance the UX for CRO including site navigation, content development, check-out funnel, and promotional campaigns
- Deliver market insights and furnished business priorities to Senior Growth Marketing Manager to drive Search Engine Marketing optimization (Paid/SEO)
- Develop strategies to elevate the furnished lead experience and collaborate on CRM software integration with Operations, Sales, and IT to deliver lead intel and performance metrics
- Collaborate with internal social media specialists to develop a comprehensive Paid Social Strategy across multiple platforms for furnished, notably LinkedIn and Meta advertising
- Develop furnished focused email marketing strategy, segmentation, and automation to nurture customer relationships and drive conversions and collaborate with internal email marketing specialist on execution
- Communicate rich media asset needs to AVE brand Design Team
- Act as booking channel manager and own all aspects of implementing furnished listings on 3rd party platforms including but not limited to Airbnb, VRBO, Furnishedfinder, Booking.com, etc. to optimize all AVE properties on these platforms
- Manage strategy and partnerships with online listing sites/furnished distribution channels to drive traffic and increase furnished bookings across the AVE portfolio
- Identify new third-party furnished booking site opportunities
- Proven success in a strategic marketing role in the furnished rental, short-term rental, vacation rental, or extended-stay hotel space required
- B2B and B2C marketing experience required; B2G marketing experience strongly preferred
- Bachelor's degree in marketing, business, or a related field; advanced degree strongly preferred
- Proven experience in digital marketing, with a focus on web marketing and UX
- Proven track record of successfully developing and executing marketing campaigns that drive growth and brand recognition
- Strong analytical skills and experience using web analytics tools (e.g., Google Analytics) to track and analyze website performance
- Excellent communication skills and ability to collaborate effectively with cross-functional teams
- Creative thinking and ability to develop innovative digital marketing strategies
- Strong project management skills and ability to manage multiple projects simultaneously
- Adaptability and strong stake holder management skills at leadership level
- Demonstrates strong business judgment and sound decision-making skills; identifies, prioritizes, and articulates highest impact initiatives
- Experience managing external partners and agencies
- Ability to travel up to 25% to all AVE communities nationwide
- Fun, positive, and collaborative work environment
- Robust training program and ongoing professional development opportunities
- Comprehensive benefits package including: PTO, medical, vision, dental, and 401k (permanent full-time roles only)
- Enjoy a special day to celebrate in your birthday month each year with paid Birthday Time Off (permanent part-time and full-time roles only)
- Opportunities to give back including: participation in AVE's regular drives and fundraisers in addition to paid Volunteer Time Off each year to volunteer with your non-profit organization of choice (permanent part-time and full-time roles only)
- Complimentary furnished apartment stays at any AVE location nationwide for personal travel (permanent part-time and full-time roles only)
- A career home! Tons of potential for long-term career advancement within a rapidly expanding organization
AVE is a brand of Korman Communities, a fifth-generation, family-owned-and-operated real estate company on a mission to create raving residents! Our first-class residential communities offer flexible living solutions - fully furnished apartments for month-to-month stays and contemporary unfurnished apartments for longer lease terms.
Our communities are designed to deliver unparalleled carefree living. We have professional, friendly teams on site to provide exceptional service, complimentary, on-demand, business and resort amenities for convenience, and fun resident events to create a sense of community.
While we own and operate a growing portfolio of best-in-class residential communities nationwide, our most important asset has always been our passionate, dedicated team members. We have a lot of longevity within our team because we commit to team members who embrace our values and promote our reputation for excellence. Many decades ago, we committed ourselves to a value system called QUEST which stands for Quality, Uniqueness, Excellence, Service, and Teamwork. The "S" representing "service," has been the driving force behind everything we do: service to our team members, service to our residents, service to our clients, and service to our communities.
Visit us online at https://www.aveliving.com/careers.
CCPA/CPRA Disclosure Notice
When you apply to a job on this site, the personal data contained in your application will be collected by Korman Communities.
Your personal data will be processed for the purposes of managing Korman Communities recruitment related activities, which include setting up and conducting interviews and tests for applicants, evaluating and assessing the results thereto, and as is otherwise needed in the recruitment and hiring processes. Such processing is legally permissible under CCPA 1798.145, pursuant to CPRA section 31 as necessary for the purposes of the legitimate interests pursued by Korman Communities, which are the solicitation, evaluation, and selection of applicants for employment.
Your personal data will be shared with Greenhouse Software, Inc., a cloud services provider located in the United States of America and engaged by Korman Communities to help manage its recruitment and hiring process on Korman Communities behalf. You can obtain a copy of the standard contractual clauses by contacting us at privacy@korman.com.
Your personal data will be retained by Korman Communities as long as Korman Communities determines it is necessary to evaluate your application for employment. Under the CCPA/CPRA, you have the right to request access to your personal data, to request that your personal data be rectified or erased, and to request that processing of your personal data be restricted by contacting us at privacy@korman.com.
