Growth Marketing Manager, SEM/Display

Hi, we're Nuts.com!

Nuts.com is a self-funded, profitable, rapidly growing multi-channel DTC specialty food and wellness company with over 550 people on our team.

We're changing the landscape of snacking on nuts, dried fruit, chocolate and more! We planted our roots in Newark, New Jersey during the Great Depression, selling premium nuts on Mulberry Street's open-air market. We've come quite a long way since then, taking our multi-generational family business online in 1999. Even after 96 years, we continue to pride ourselves in expertly sourcing the highest quality foods and treating our customers like family.

What's our team like? We're driven, collaborative and entrepreneurial. Energy and passion power our business and we look for candidates who share in that excitement to help us continue to build something special.

The role:

The Growth Marketing Manager, SEM/Display will oversee strategy and execution for Nuts.com’s digital channels with a focus on SEM (paid search), Display, and Affiliate channels to efficiently drive new customer acquisition and measurable growth. This role requires expertise in Google ads, Shopping campaigns, & Feed Management. The ideal candidate is a performance marketer who is skilled at leveraging data, managing large budgets, and optimizing campaigns to deliver results.

As a key contributor to the growth marketing team, you will manage end-to-end campaigns on platforms like Google Ads, Bing, programmatic display networks, & other digital channels as we scale working collaboratively to develop a high-performing acquisition strategy.

What you’ll do:

• Channel Management: Own and manage paid search/shopping (Google Ads, Bing), display (programmatic, direct), & affiliate channels to achieve acquisition and ROI goals.
• Campaign Strategy & Execution: Plan, execute, and optimize campaigns, including campaign structure, keyword strategy, product listings, audience targeting, bidding, feed management, and creative development.
• Performance Optimization: Continuously analyze performance data to uncover opportunities, implement optimizations, and improve key metrics such as CAC and ROAS.
• Creative Collaboration: Partner with creative teams to develop high-performing ad copy, banners, and landing pages tailored to target audiences and channel best practices.
• A/B Testing: Design and implement testing strategies for ad creative, bidding strategies, and audience segmentation to enhance campaign effectiveness.
• Budget Management: Manage and allocate significant budgets across paid search, shopping, and display channels, ensuring efficient and effective spend.
• Performance Reporting: Build and maintain dashboards to track performance, generate insights, and present recommendations to stakeholders.
• Market Trends: Stay ahead of industry trends, including changes in algorithms, tools, and competitive strategies, to ensure campaigns remain innovative and effective.
• Collaboration: Work closely with analytics, CRM, Brand, and eCommerce teams to align paid search and display efforts with broader business goals and customer journeys.

What you’ll bring:

• Experience: 4 years managing paid search, shopping, and display campaigns, with a strong track record of driving profitable growth. Experience in a DTC, CPG, or eCommerce environment is a plus.
• Expertise in Platforms: Deep knowledge of Google Ads, Bing Ads, and programmatic display platforms, including campaign creation, optimization, and reporting.
• Analytical Skills: Strong analytical mindset, with the ability to synthesize large data sets into actionable insights and recommendations. Proficiency in Looker, Mixpanel, or similar reporting tools is preferred. Knowledge with attribution modeling is a plus.
• Testing Experience: Expertise in designing and running A/B and multivariate tests for keywords, creative, landing pages, feed optimizations, and audience targeting.
• Budget Management: Proven experience managing significant budgets with an emphasis on efficiency, CAC/ ROI.
• Creative Eye: Ability to collaborate on the development of compelling ad creative and landing pages that drive conversions.
• Attention to Detail: Exceptional organizational skills and ability to manage multiple campaigns and priorities simultaneously.
• Communication: Strong written and verbal communication skills, with the ability to present data-driven insights and recommendations effectively.
• Passion for Growth: A data-driven marketer with a hunger to test, learn, and optimize.

What we offer

• A high-growth and rewarding role in a foundationally strong and rapidly evolving business
• Annual Salary Range: $100,000 - $130,000 plus annual bonus
• Excellent benefits, including a 401K match
• Paid maternity, adoption and paternity leave
• A hybrid work environment in our state-of-the-art Jersey City office
• And all the Nuts.com snacks your heart desires a 40% employee discount

EEO STATEMENT

Nuts.com is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard of actual or perceived race, color, creed, religion, national origin, ancestry, citizenship status, immigration status, age, sex or gender (including pregnancy), gender identity or expression (including transgender status), sexual orientation, marital status, veteran status, physical or mental disability, genetic information, or any other characteristic protected by applicable federal, state, or local laws.

Applicants with disabilities who require assistance or accommodation during the application or interview process should reach out to us at people@nuts.com