What are the responsibilities and job description for the Growth Marketing Manager position at Coherent?
About this role :
We are seeking an innovative and data-driven marketing professional to spearhead the launch and growth of our new SaaS product line. This role will be instrumental in establishing a strong brand presence and driving customer acquisition through the strategic use of AI-powered content creation and distribution across multiple channels.
Now you may be wondering what your day-to-day will look like. You will...
This role presents an exciting opportunity for a highly motivated individual to shape the marketing strategy for a cutting-edge SaaS product. The ideal candidate will be a skilled communicator with a deep understanding of the digital marketing landscape and a passion for leveraging AI to create compelling content that resonates with target audiences. You will collaborate closely with various teams, including product development, sales, and other marketing specialists, to ensure a cohesive and effective go-to-market strategy.
Contribute to the development and execution of a comprehensive annual marketing plan, with a focus on content creation using AI tools and channel distribution.Design and implement impactful marketing campaigns across digital and offline channels, including social media, search engine optimization (SEO), content marketing, email marketing, and industry events.Identify and capitalize on emerging growth channels to expand market reach and drive revenue growth, incorporating AI-driven insights for maximum impact.Oversee digital media strategy and budget allocation to achieve key performance indicators (KPIs) related to brand awareness, customer acquisition, and engagement, aligning with overall business objectives.Manage relationships with media agencies and channel partners such as Google, LinkedIn, and others to optimize campaign performance.Create high-quality, audience-specific content (e.g., product videos, website copy, blog posts, infographics) that effectively communicates the product's value proposition, utilizing AI-powered tools to enhance creativity, personalization, and efficiency.Support product launch marketing activities and manage release communications, ensuring consistent messaging across all channels.Analyze marketing data, user feedback, and campaign results to measure the effectiveness of AI-powered content strategies and make data-driven adjustments to optimize future campaigns.Stay current on the latest trends in digital marketing and AI technology, actively seeking opportunities to implement innovative solutions that enhance marketing ROI.What skills the candidate will need to get the job done...
Bachelor's degree in Marketing, Communications, Business Administration, or a related field.5-7 years of proven experience in a growth marketing role, with a demonstrable track record of achieving measurable results.Strong understanding and practical experience with AI marketing tools and technologies for content creation, SEO optimization, and campaign personalization.Proficiency in using marketing automation and analytics platforms (e.g., Google, Adobe, HubSpot, WordPress) to monitor campaign performance, generate insights, and guide optimization efforts.Excellent analytical and problem-solving skills, with the ability to interpret data, identify trends, and translate them into actionable marketing strategies.Exceptional written and verbal communication skills, with a knack for crafting clear, concise, and persuasive messaging for diverse audiences.Strong stakeholder management skills, with the ability to juggle multiple stakeholders that contribute to centralized projects.Nice to Have...
B2B and / or technology or SaaS experience highly preferredExperience working with enterprise software solutions in the insurance or financial industry.Light graphic design experience using consumer-friendly tools (e.g., Canva, Figma, etc.)Non-English written and spoken language skills, particularly French and SpanishWorking at Coherent
Coherent is a software company with more than 100 people across Hong Kong, Singapore, USA, UK, Thailand, and India. We have a passion for making things work faster, simpler, and smarter. That passion extends to how we work, collaborate, and represent our growing brand.
Every Coherent team member is empowered to think creatively and act decisively to solve our clients' problems. We strive to cut away complexity and hierarchy, so you can focus on the work at hand. This means everyone gets opportunities to take the lead on projects and grow their skills and abilities. At Coherent, you don't just take a job, you seize the opportunity to build a career. We seek out individuals who show natural curiosity, determination, and enjoyment. And we help you thrive.
Perks of working at Coherent
Competitive salary packagesHealth Insurance (Medical and Dental)Flexible workingSpecial Events (Hackathons, etc.)No formal dress codeNon-hierarchical organizationGenerous leave benefitsFun international work environmentGlobal mobility opportunities
Coherent is committed to diversity and inclusion as important elements of our company culture. We value individuals for their unique experiences, talents, and contributions they can bring when working together as a team. We do not discriminate on the basis of gender, race, ethnicity, religion, politics, sexual orientation, age, or disability.
