Director of Marketing for Nursing Home

Position Summary

The Marketing Director is responsible for directing, implementing, and overseeing the facility marketing policies, objectives, and initiatives. He/she will prepare and implement a marketing plan to include resident and family community relations. The Marketing Director will review changes to the marketplace and adjust the marketing plan accordingly. He/she will maintain, record, and report the results of the facility’s marketing and public relations.

Essential Duties And Responsibilities

• Creates and implements strategies and initiatives to communicate with current and new referral sources
• Maintains regular contact with facility resource contacts such as area physicians, hospital social workers, and discharge planners, community agencies, bank trust officers, attorneys, ministers, and others in an attempt to promote the facility, and to maintain good facility community relations.
• Plans and conducts tours, luncheons, seminars, and other special programs for referral groups and Community Network Resources.
• Participates in community service and civic groups activities.
• Establishes and/or continues a Marketing Committee (to meet monthly) and develops facility staff involvement in marketing and community relations activities.
• Provides in-service training for all Facility Personnel or Customer Service, Staff Marketing, and Community Relations.
• Prepares recurring and special reports for the Administrator and the Corporate Consultant for Marketing.
• Maintains communications with the Admissions Director to monitor bed utilization, census, and data on referral sources.
• Researches sources of media advertising and review with Administrator prior to implementing recommendations.
  
  
  

General Responsibilities

• Performs all tasks and duties in an efficient and safe manner.
• Performs other related duties as assigned or as necessary. Remains flexible and adaptable in work schedules and work assignments as defined by departmental and organizational needs.
• Represents Aventura in a manner that conveys professionalism, confidentiality, courtesy, fairness, personal integrity, and respect for others.
  
  
  

Qualifications

• Education and/or Experience
• Bachelor’s degree required, preferably in Communications, Marketing, or related field experience in Marketing and Public Relations
• Experience and judgment to plan and accomplish goals
• Must possess a valid drivers’ license and vehicle
• Skills and Abilities
• Excellent written and verbal communication skills
• Excellent organizational skills; detail oriented
• Positive attitude towards the elderly and Long Term Care
• Must have the ability to function independently, have flexibility, and personal integrity
• Ability to work and communicate effectively and deal tactfully with professional and non-professional personnel, residents, family members, visitors, governmental agencies, and the general public
• Must speak and understand English
  
  
  

Required Competencies

• QUALITY & PRODUCTIVITY
  
  
  

Provides high quality services, processes and programs while consistently seeking ways to improve outcomes and enhance the organization. Meets or exceeds goals and objectives and consistently engages in productive work effort requiring minimal direction from manager.

• PROFESSIONALISM
  
  
  

Demonstrates self control by maintaining composure in difficult situations; deals calmly and effectively with stressful situations. Projects a professional image of oneself and the organization and demonstrates a positive attitude towards work and the organization.

• ACCOUNTABILITY
  
  
  

Demonstrates a commitment to the position and accepts responsibility for personal actions. Comes to work on time and ready to work.

• COLLABORATION & TEAMWORK
  
  
  

Supports a positive team environment in which employees participate, respect and cooperate with each other to achieve desired results. Builds and sustains cooperative working relationships and demonstrates a positive attitude in work assignment and interaction with others.

• COMMUNICATION
  
  
  

Expresses self in a knowledgeable, coherent, and professional manner. Works to resolve conflict and promotes an open and honest environment for feedback and constructive criticism.

• LEADERSHIP
  
  
  

Provides direction and motivation and sets an example through open communication and modeling best practices. Provides appropriate advice, on-going feedback, support and resources to improve effectiveness of individuals and departments.