What are the responsibilities and job description for the Field Marketing Specialist position at Avenue5 Residential?

Avenue5 is growing, and we are in search of a field marketing specialist to join our dynamic team of Fivers!

About Us

We are a vibrant third-party multifamily property management firm with locations across the United States. We are proud of our vibrant, inclusive, make-it-happen culture, where we :

Listen to our associates, recognize them, and give them room to grow

Invest in our associates to help them become the best version of themselves

Approach every important decision with our associates in mind

Celebrate our associates’ successes and encourage them to raise the bar even higher

Summary of Responsibilities :

The field marketing specialist is responsible for executing property-specific marketing plans and promoting and implementing marketing-supported products and services to help properties generate leads and leases and grow occupancy. This role ensures that marketing products and services are correctly implemented and utilized. The field marketing specialist is the liaison between properties and marketing management to resolve implementation issues and promote company guidelines and procedures.

Primary Responsibilities and Objectives :

Partner with regional marketing managers to develop and implement strategic initiatives that generate optimum traffic and leasing performance for assigned properties
Travel to work with onsite teams to execute marketing tactics and strategies and identify opportunities for refinement and improvement
Provide guidance, support, and training to onsite teams and ensure that onsite marketing efforts are being managed and completed
Monitor project timelines and engage key stakeholders to ensure that projects are completed timely and according to quality standards
Serve as the marketing liaison between properties and property teams
Assist in researching new business opportunities and develop marketing material
Track KPI’s for specific marketing activities at assigned properties and make recommendations for marketing metric improvements
Manage project budgets for assigned properties
Create, coordinate, market and oversee property events and activities
Perform other duties as assigned

Education and Experience :

Bachelor’s degree in marketing, advertising, communications, public relations, journalism, English, or another related field is required

Two or three years of experience in direct real estate multi-family marketing within the property management industry

Two or three years of experience in marketing, agency experience preferred

Skills and Requirements :

Proven track record of delivering projects and assignments at or beyond expectations, and timely

Broad understanding of effective marketing tactics and strategies in branding – print and digital realms

Knowledge of advertising options and when to consider each option for strategic communication efforts

Flexible and adaptable, with a strong ability to pivot quickly when the need arises

Able to manage numerous projects at the same time in fast-paced environment, while retaining accuracy and attention to detail

Intermediate to advanced level knowledge with Microsoft Office Suite including Outlook, Word, PowerPoint, and Excel

Intermediate knowledge of SEO / SEM

Strong organizational and analytical skills

Outgoing personality and comfortable engaging with others individually or in groups

Passionate about using technology to create efficiencies and generate ROI

Ability to work independently and prioritize effectively in a fast-paced environment

Excellent written and verbal communication skills

Exceptional project management skills are preferred

Strong understanding of property management industry trends, issues, and emerging technology

Excellent customer service and interpersonal skills with the ability to relate to others

Entrepreneurial mindset and go-getter attitude with proven ability to work independently as well as in a team setting

Positive demeanor, voracious appetite to learn new things, and excellent professional judgment

Required to complete and successfully pass the Avenue5 Fair Housing and Preventing Discrimination and Harassment training and other courses if assigned Must have strong leadership ability including effective decision-making and the ability to multitask

Scheduling :

Required to maintain a regular schedule which may also require working outside of regular schedule, weekends, and non-traditional holidays

Approximately 35% travel required to dedicated markets

Environment :

Exposure to environment typically found in an office building

Possible exposure to airports, airplanes, rental cars, hotels, etc.

Physical Requirements :

Avenue5 will make reasonable accommodations to enable individuals with disabilities to perform essential functions. These functions include, but are not limited to :

Ability to lift, push, and pull up to 25 pounds

Must be able to observe and detect signs of emergency through visual and / or auditory cues

Must be able to remain stationary, move around, reach, and position oneself as needed for extended periods of time

Ability to communicate and express or exchange ideas with others, as well as, those activities in which they must convey detailed or important instructions to other workers accurately, loudly, or quickly

Ability to perceive the nature of sounds at normal speaking levels, including the ability to receive detailed information through oral communication, and to make the discriminations in sound

Visual requirements including color, depth perception, and field vision

Ability to compare, copy, coordinate, synthesize, negotiate, communicate, and instruct

Ability to tolerate stressful situations

Ability to work under minimal to moderate supervision

This job description is not an all-inclusive list of functions and tasks. Over the length of employment, these functions and tasks may change.

Diversity :

Diversity creates a healthier atmosphere : Avenue5 is an Equal Employment Opportunity / Affirmative Action employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.

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